Woodbridge Wine Soda Mashes Up Classic Soda & White Wine
Laura McQuarrie — July 26, 2022 — Lifestyle
References: WoodbridgeWines & prnewswire
Crisp white wine and classic sodas come together in Woodbridge's first-to-market Wine Sodas. These new products were intentionally created for "consumers seeking convenient, approachable alcoholic beverages with more refreshing flavor than hard seltzers." With refreshing flavors, sweetness and the familiarity of nostalgic sodas, these beverages deliver just the right amount of fizz and fun. There are several flavors for adults to explore, including Lemon Lime, Orange and Grapefruit.
The convenient and ready-to-drink beverages boast "a flavor-dominant, wine-recessive profile" and they specifically speak to consumers who want new experiences with alcoholic beverages in a way that's fuss-free. The all-new Woodbridge Wine Soda variety six-pack comes in a recyclable box with 250ml cans at 7% ABV per serving.
"We at Woodbridge want to liberate drinkers to 'Wine Your Way' – to enjoy wine whenever, wherever, and however you want," says Serena Shrivastava, Brand Vice President of Woodbridge.
The convenient and ready-to-drink beverages boast "a flavor-dominant, wine-recessive profile" and they specifically speak to consumers who want new experiences with alcoholic beverages in a way that's fuss-free. The all-new Woodbridge Wine Soda variety six-pack comes in a recyclable box with 250ml cans at 7% ABV per serving.
"We at Woodbridge want to liberate drinkers to 'Wine Your Way' – to enjoy wine whenever, wherever, and however you want," says Serena Shrivastava, Brand Vice President of Woodbridge.
Trend Themes
1. Wine Sodas - The combination of classic sodas and white wine in ready-to-drink cans opens up an opportunity for wine companies to attract new consumers.
2. Convenient Alcoholic Beverages - The demand for convenient and fuss-free alcoholic beverages is rising, indicating an opportunity for the beverage industry to develop more ready-to-drink alcohol options.
3. Flavor-dominant Profile - Creating beverages with a flavor-dominant profile could be a disruptive innovation for the alcoholic beverage industry, as consumers seek out new and refreshing options.
Industry Implications
1. Wine Industry - The wine industry could benefit from creating more approachable and fun wine products, such as wine sodas, to attract younger and more casual wine drinkers.
2. Beverage Industry - The beverage industry, especially makers of alcoholic drinks, could develop more convenient and on-the-go options to meet the demand of busy consumers looking for new and fun experiences.
3. Soda Industry - Creating a hybrid product like wine sodas could be a disruptive innovation for the soda industry, as it opens up new possibilities for flavor profiles and attracts consumers seeking alcoholic and nostalgic beverages.
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