Drumshanbo Gunpowder Irish Gin Now Comes in a New Fruity Expression
Michael Hemsworth — August 15, 2024 — Marketing
References: drumshanbogunpowderirishgin & thespiritsbusiness
Drumshanbo Gunpowder Irish gin with Brazilian pineapple is being added to the distiller's spirit portfolio to provide consumers with a decidedly fruit-forward option for their favorite cocktail recipes.
The spirit was created after founder PJ Rigney was inspired after a trip to Natal, Brazil where e was introduced to Brazilian pineapples during the Carnival celebration. The spirit is thus flavored with the traditional Oriental botanicals and gunpowder tea alongside a vapor infusion of Brazilian pineapple with grapefruit and lime for a decidedly fruit-forward flavor. The sprit is slated to start rolling out in the US starting September 1, 2024 for $37 and features a 43% ABV.
Drumshanbo Gunpowder Irish gin with Brazilian pineapple is packaged in the brand's signature beveled bottle that puts green and yellow hues in the spotlight to pay homage to the namesake fruit.
The spirit was created after founder PJ Rigney was inspired after a trip to Natal, Brazil where e was introduced to Brazilian pineapples during the Carnival celebration. The spirit is thus flavored with the traditional Oriental botanicals and gunpowder tea alongside a vapor infusion of Brazilian pineapple with grapefruit and lime for a decidedly fruit-forward flavor. The sprit is slated to start rolling out in the US starting September 1, 2024 for $37 and features a 43% ABV.
Drumshanbo Gunpowder Irish gin with Brazilian pineapple is packaged in the brand's signature beveled bottle that puts green and yellow hues in the spotlight to pay homage to the namesake fruit.
Trend Themes
1. Fruit-infused Spirits - The integration of exotic fruits like Brazilian pineapple in gin highlights consumer demand for unique and adventurous flavor combinations.
2. Cultural Inspiration in Alcohol - Using cultural experiences, such as the introduction to Brazilian pineapples during Carnival, to inspire new product lines appeals to the market's interest in globally-inspired tastes.
3. Hybrid Botanical Blends - Combining traditional botanicals with tropical fruits marks an innovative approach to meeting the modern consumer's quest for diverse and intricate flavor profiles.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can capitalize on the growing trend of fruit-infused spirits to attract curious and adventurous drinkers.
2. Travel-influenced Products - Industries leveraging stories of travel and cultural exploration are tapping into the narrative-driven marketing that resonates well with today's consumers.
3. Packaging Design - Innovative packaging that reflects the product's origins, like the green and yellow hues of Brazilian pineapple, can enhance brand storytelling and visual appeal.
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