Hocus Comes with "Spirit Essence" Capsules to Recreate Rum, Gin & More
Laura McQuarrie — December 16, 2020 — Lifestyle
References: hocus.uk & thespiritsbusiness
There are plenty of alcohol kits that can be purchased for mixing and enjoying drinks from the comfort of home but Hocus sets itself apart by filtering premium spirits into two parts: their unique essence and alcohol. Hocus calls this method "Deconstructive Ethanology" and by sharing single bottles and essences that emulate the flavor of other spirits, drinkers have the potential to create a wide range of drinks.
The alchemy-inspired experience promises to create a sense of wonder, as adults can use Hocus to recreate the flavor profiles of gin, rum, vodka and more. The neutral spirit base is distilled from a mix of grains, canes and vegetables to create a product that has the potential to share "an entire bar in a single bottle."
Image Credit: Hocus
The alchemy-inspired experience promises to create a sense of wonder, as adults can use Hocus to recreate the flavor profiles of gin, rum, vodka and more. The neutral spirit base is distilled from a mix of grains, canes and vegetables to create a product that has the potential to share "an entire bar in a single bottle."
Image Credit: Hocus
Trend Themes
1. Deconstructed Alcohol Kits - Disruptive innovation opportunity: Develop new deconstructed alcohol kits that offer unique flavor profiles and an alchemy-inspired experience for the consumer.
2. Recreating Spirit Essences - Disruptive innovation opportunity: Create capsules or essences that accurately emulate the flavor profiles of a wide range of spirits, allowing consumers to mix and customize their own drinks at home.
3. Wide Range of Drink Options - Disruptive innovation opportunity: Introduce new alcohol kits that offer a diverse selection of drink options, allowing consumers to recreate and experiment with different flavors and cocktails.
Industry Implications
1. Alcohol Manufacturing - Disruptive innovation opportunity: Collaborate with Hocus or develop similar products to lead the market in deconstructed alcohol kits and redefine the experience of at-home mixology.
2. Beverage Packaging - Disruptive innovation opportunity: Design innovative packaging solutions for deconstructed alcohol kits, such as single bottles with separate compartments for spirit essence and neutral spirit, providing convenience and an authentic experience for consumers.
3. Home Bartending Supplies - Disruptive innovation opportunity: Create a line of specialized home bar accessories and tools tailored for the deconstructed alcohol kit experience, enabling consumers to easily mix and recreate their favorite cocktails.
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