These New Clawson Farms Cheese Truckles Come in Six Varieties
Michael Hemsworth — May 30, 2024 — Marketing
References: clawson & retailtimes
These new Clawson Farms cheese truckles have been announced by the UK-based brand as a series of products that build on its 100 year history to provide consumers with a delicious option to try out.
The range includes six options in all that consist of Red Leicester, Cheddars and Wensleydales, depending on the variety. Each of the products are characterized by their flavor-forward profile that incorporates sweet to savory ingredients to further increase the complexity of every bite. The cheeses are also each branded with their own cartoon-style mascot on the front to further create a theme.
Managing Director Bill Matthieson spoke on the new Clawson Farms cheese truckles saying, "We are bringing to the sector something original in terms of taste and premium in terms of quality. There is more browsing and tasting time in local delis where shoppers are happy to discover new flavours. Traditionally truckles have been bought for special occasions and gifts, but our insight shows that more people are now buying them to enjoy as a treat for themselves.”
The range includes six options in all that consist of Red Leicester, Cheddars and Wensleydales, depending on the variety. Each of the products are characterized by their flavor-forward profile that incorporates sweet to savory ingredients to further increase the complexity of every bite. The cheeses are also each branded with their own cartoon-style mascot on the front to further create a theme.
Managing Director Bill Matthieson spoke on the new Clawson Farms cheese truckles saying, "We are bringing to the sector something original in terms of taste and premium in terms of quality. There is more browsing and tasting time in local delis where shoppers are happy to discover new flavours. Traditionally truckles have been bought for special occasions and gifts, but our insight shows that more people are now buying them to enjoy as a treat for themselves.”
Trend Themes
1. Flavored Artisan Cheeses - The introduction of sweet to savory ingredients in cheese truckles caters to refined palates seeking complex flavor experiences.
2. Mascot-branded Products - Utilizing cartoon-style mascots on packaging helps create a unique and engaging brand identity that appeals to younger demographics.
3. Cheese for Personal Treat - Cheeses traditionally bought as gifts are increasingly being purchased for personal indulgence, reflecting a shift in consumption patterns.
Industry Implications
1. Gourmet Food - Enhancing traditional cheese products with unique flavors aligns with the rising demand for premium and gourmet food offerings.
2. Food Packaging - Innovative packaging with branding mascots can differentiate products on shelves and capture consumer interest.
3. Specialty Retail - The trend of buying premium cheeses for self-indulgence provides opportunities for specialty retail outlets to attract food enthusiasts.
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