Hotels.com is Sending One Group of Friends on a $50k Vacation
Grace Mahas — August 12, 2021 — World
As reality television becomes more popular, Hotels.com is helping one group of friends try their hand at the drama with a reality show-inspired $50k vacation. Dubbed 'Destination Drama,' the luxurious 1-acre property will come with a tapped confessional room, a large swimming pool, lazy river, waterslide, hammocks, sun loungers, fire pit, putting green, citrus garden, half basketball court, and a sand volleyball court.
“Trying to make a group trip happen is, well, an ordeal—from budgets to locale to the friend who refuses to take PTO. So, we created ‘Destination Drama,’ an ode to our “Can’t Go Wrong” ad campaign that reminds people that booking with Hotels.com is anything but dramatic,” said Shannon Lovich, head of PR and communications, North America. “With free cancellation on most bookings, thousands of properties to choose from, and rewards earned on every night, you really can’t go wrong.”
The three-night adventure will include a $1,000 stipend to use for airfare or other expenses for all six guests. Groups can enter online until August 18th at 12 p.m. CT and the winners will be notified by August 20, 2021.
Image Credit: Hotels.com
“Trying to make a group trip happen is, well, an ordeal—from budgets to locale to the friend who refuses to take PTO. So, we created ‘Destination Drama,’ an ode to our “Can’t Go Wrong” ad campaign that reminds people that booking with Hotels.com is anything but dramatic,” said Shannon Lovich, head of PR and communications, North America. “With free cancellation on most bookings, thousands of properties to choose from, and rewards earned on every night, you really can’t go wrong.”
The three-night adventure will include a $1,000 stipend to use for airfare or other expenses for all six guests. Groups can enter online until August 18th at 12 p.m. CT and the winners will be notified by August 20, 2021.
Image Credit: Hotels.com
Trend Themes
1. Reality Show-inspired Vacations - Offering vacations designed after popular reality shows could be a new way for travel companies to attract customers.
2. Luxury Group Travel - Providing luxurious group travel packages with unique experiences and amenities could be a way to stand out in the highly competitive travel industry.
3. Interactive Travel Experiences - Interactive travel experiences where guests can participate in activities inspired by popular cultural phenomena like reality TV shows could be a way to increase engagement and drive customer loyalty.
Industry Implications
1. Hospitality - Hotels and resorts can tap into the trend by offering unique group travel packages that cater to different interests and preferences.
2. Entertainment - Entertainment companies can partner with travel brands to create reality TV-inspired experiences and content for travelers.
3. Travel Booking - Travel booking platforms like Hotels.com can differentiate themselves by offering unique and immersive experiences that go beyond traditional vacation packages.
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