Hotels.com Wants to Send You on a Trip Based on a Wild Dream
Grace Mahas — May 21, 2021 — Unique
Hotels.com is helping send fans on a summer trip inspired by their wildest dream. According to the brand, Americans have had more strange and memorable dreams this past year, and many are looking to have their dreams interpreted.
From now through May 27 at 5 p.m. ET, fans can reveal their most ridiculously random dream they've had in the last year to get rewarded with their "literal dream vacation." Dream interpreters will dissect the dream, and the five most unique entrees will win a $5,000 summer stay inspired by the wild dream.
“We’ve all had those crazy, wild dreams that we can’t explain, even more so in the past year,” said Jennifer Dohm, Head of PR and Communications, North America. “Hotels.com is here to help you make sense of those subliminal thoughts and reward you with what your inner self really wants — a dream-worthy vacation. With flexible cancellation options, Gold Status perks like late checkout, and the array of dreamy properties available on Hotels.com, there are plenty of epic trips for the taking, no matter where travelers’ dreams take them."
From now through May 27 at 5 p.m. ET, fans can reveal their most ridiculously random dream they've had in the last year to get rewarded with their "literal dream vacation." Dream interpreters will dissect the dream, and the five most unique entrees will win a $5,000 summer stay inspired by the wild dream.
“We’ve all had those crazy, wild dreams that we can’t explain, even more so in the past year,” said Jennifer Dohm, Head of PR and Communications, North America. “Hotels.com is here to help you make sense of those subliminal thoughts and reward you with what your inner self really wants — a dream-worthy vacation. With flexible cancellation options, Gold Status perks like late checkout, and the array of dreamy properties available on Hotels.com, there are plenty of epic trips for the taking, no matter where travelers’ dreams take them."
Trend Themes
1. Dream-inspired Travel - The trend of offering personalized travel experiences based on people's dreams or desires is emerging as a way to satisfy the need for individualistic travel.
2. Dream Interpretation - The trend of offering dream interpretation as a way to help travelers discover what they really want in a vacation experience is growing among travel brands.
3. Mental Health-driven Tourism - The trend of travel brands focusing on mental health and wellness as a way to engage with travelers and offer personalized experiences is growing rapidly.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage dream interpretation as a way to offer truly personalized travel experiences and help people reconnect with their inner selves.
2. Travel and Tourism Industry - Travel and tourism brands can capitalize on the trend of mental health-driven tourism by offering wellness retreats, mindfulness experiences, and mental health support services for travelers.
3. Marketing Industry - The marketing industry can capitalize on the trend of dream interpretation by using it as a way to create targeted, emotionally-driven campaigns that resonate with travelers on a deep, personal level.
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