Atoka's Oatmilk Elixirs are Vegan & Tout Functional Benefits
Laura McQuarrie — October 4, 2019 — Lifestyle
References: atokawellness & foodbusinessnews.net
Atoka makes plant-based oatmilk elixirs in four different blended herbal flavors, each of which boasts its own unique set of functional benefits.
While Herbal Blend: 01 is a combination of cranberry, guayusa, ginseng and ginger to support increased levels of focus, Herbal Blend: 02 supports general wellness with elderberry, reishi, rosehips, ginger and spices. The brand's third herbal blend is ideal for relaxation, as it includes dark cherry, a natural source of melatonin, plus other ingredients, and Herbal Blend: 04 encourages improved digestion with cranberry, linden flower, lemongrass, orange peel and ginger. The oatmilk beverages feature a base of water, oat extract and other ingredients for texture and flavor.
Atoka is the first brand from Ocean Spray's Lighthouse innovation incubator, and Atoka also makes tea tonics and herbal shots with the same core herbal blends.
While Herbal Blend: 01 is a combination of cranberry, guayusa, ginseng and ginger to support increased levels of focus, Herbal Blend: 02 supports general wellness with elderberry, reishi, rosehips, ginger and spices. The brand's third herbal blend is ideal for relaxation, as it includes dark cherry, a natural source of melatonin, plus other ingredients, and Herbal Blend: 04 encourages improved digestion with cranberry, linden flower, lemongrass, orange peel and ginger. The oatmilk beverages feature a base of water, oat extract and other ingredients for texture and flavor.
Atoka is the first brand from Ocean Spray's Lighthouse innovation incubator, and Atoka also makes tea tonics and herbal shots with the same core herbal blends.
Trend Themes
1. Functional Beverage Blends - The trend of blending herbal flavors with functional benefits in plant-based beverages presents opportunities for disruptive innovation in the beverage industry.
2. Plant-based Wellness Elixirs - The rising popularity of plant-based oatmilk elixirs as a healthier alternative to traditional dairy-based drinks creates opportunities for disruption in the wellness industry.
3. Herbal-based Functional Products - The demand for herbal-based products that promote focus, wellness, relaxation, and digestion opens up disruptive innovation opportunities in various industries.
Industry Implications
1. Beverage Industry - The beverage industry can explore the production of functional beverage blends using herbal flavors to tap into the growing consumer demand for health-conscious drinks.
2. Wellness Industry - The wellness industry can capitalize on the trend of plant-based oatmilk elixirs by developing innovative products that promote overall well-being through the use of herbal ingredients.
3. Herbal Supplement Industry - The herbal supplement industry can leverage the demand for herbal-based functional products by creating supplements that target specific health benefits, such as focus, relaxation, and improved digestion.
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