Wellness Brand Blossom Launches Clinically-Backed 'Superfood Lattes'
Niko Pajkovic — May 18, 2022 — Lifestyle
References: bevnet
Chicago-based mental wellness company Blossom has launched a new line of 'Superfood Lattes,' which are being promoted as "meditation in a mug." The new oat milk latte mixes have been specially formulated to support focus, improve mood, and reduce stress.
According to the company, Blossom teamed up with a variety of practitioners, including functional medicine doctors and psychologists, to develop the new beverage. As a result, the new Superfood Lattes contain a blend of clinically-effective ingredients such as guarana (for mood regulation), l-theanine (for focus), and GABA (for stress support).
“We are positioning ourselves as the liaison between consumers and science. Instead of being another functional beverage that pours empty promises down people’s throats, we use clinically-effective levels of these natural remedies in our lattes so that our customers can actually reap the benefits we advertise," said Blossom's Founder Bill Grady.
Image Credit: Blossom
According to the company, Blossom teamed up with a variety of practitioners, including functional medicine doctors and psychologists, to develop the new beverage. As a result, the new Superfood Lattes contain a blend of clinically-effective ingredients such as guarana (for mood regulation), l-theanine (for focus), and GABA (for stress support).
“We are positioning ourselves as the liaison between consumers and science. Instead of being another functional beverage that pours empty promises down people’s throats, we use clinically-effective levels of these natural remedies in our lattes so that our customers can actually reap the benefits we advertise," said Blossom's Founder Bill Grady.
Image Credit: Blossom
Trend Themes
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Industry Implications
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3. Mental Health - Brands focused on developing food and beverage products with mental health in mind are poised to make an impact in the mental health industry by providing accessible and effective treatment options for patients.
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