These New Nestlé Cereals are Non-HFSS
Michael Hemsworth — July 29, 2023 — Lifestyle
These new Nestlé Cereals are being added to the brand's product portfolio that aim to strike a balance between flavor and nutrition for consumers of all ages to appreciate. The cereals include the Nesquik Choco Waves and the Shreddies Raspberry & White Chocolate, which are both launching in the UK with non-HFSS (high in fat, sugar and salt) recipes to prioritize flavor with nutritional benefits. The products are high in fiber and are also fortified with a variety of vitamins and minerals to make them part of a healthy lifestyle.
Head of Marketing at Cereal Partners UK Sarah Fordy spoke on the new Nestlé Cereals saying, "We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”
Head of Marketing at Cereal Partners UK Sarah Fordy spoke on the new Nestlé Cereals saying, "We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”
Trend Themes
1. Balanced Nutrition Cereals - These new Nestlé cereals offer consumers a balance between flavor and nutrition by being high in fiber, fortified with vitamins and minerals, and non-HFSS.
2. Flavorful Healthy Cereal Options - Nestlé's new cereal offerings, such as the Nesquik Choco Waves and Shreddies Raspberry & White Chocolate, prioritize flavor without sacrificing nutritional benefits.
3. Family-friendly Nutritious Breakfasts - The non-HFSS Nestlé cereals, including Nesquik Choco Waves, provide families with a tasty and nutritious start to the day, helping to improve overall breakfast options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for balanced nutrition cereals that prioritize both flavor and nutrition, providing consumers with tasty, healthy options.
2. Breakfast Cereal - The breakfast cereal industry has the opportunity to introduce flavorful and nutritious options like the new Nestlé cereals, meeting the needs of health-conscious consumers.
3. Marketing and Advertising - The marketing and advertising industry can assist in promoting the family-friendly nutritious breakfast options provided by Nestlé cereals, helping to increase consumer awareness and adoption.
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