Weetabix Chocolatey Hazelnut Melts Cereal is Soft and Crunchy
Michael Hemsworth — April 28, 2023 — Lifestyle
The Weetabix Chocolatey Hazelnut Melts cereal has been announced by the Post Holdings-owned brand as an indulgent option for consumers in the UK to try out.
The product is formulated with soft, crunchy hazelnut bites that are meant to evoke the experience of after school snacking for young or adult consumers alike to enjoy. The product maintains a non-HFSS recipe that plays with textures in response to consumer preferences. Priced at £2 per box, the product is being launched at ASDA locations starting in May with additional retailers receiving stock in the following months.
Brand Manager Ginny Farbon spoke on the Weetabix Chocolatey Hazelnut Melts cereal saying, "The launch of this new flavour into our popular Melts range is set to be a hit with consumers as tasty cereal is the largest segment of the breakfast cereal category, with demand growing YOY over the last three years. With over half of consumers looking to reduce their sugar intake in their diets, Melts will hit this sweet spot for them without compromising on taste."
The product is formulated with soft, crunchy hazelnut bites that are meant to evoke the experience of after school snacking for young or adult consumers alike to enjoy. The product maintains a non-HFSS recipe that plays with textures in response to consumer preferences. Priced at £2 per box, the product is being launched at ASDA locations starting in May with additional retailers receiving stock in the following months.
Brand Manager Ginny Farbon spoke on the Weetabix Chocolatey Hazelnut Melts cereal saying, "The launch of this new flavour into our popular Melts range is set to be a hit with consumers as tasty cereal is the largest segment of the breakfast cereal category, with demand growing YOY over the last three years. With over half of consumers looking to reduce their sugar intake in their diets, Melts will hit this sweet spot for them without compromising on taste."
Trend Themes
1. High-fiber Dessert-like Cereals - The trend for indulgent yet healthy breakfast options is disrupting the traditional cereal market and offering opportunities to cater to health-conscious consumers who seek adventurous flavors.
2. Texture-focused Recipes - Consumer preference for texture in food products is a growing trend providing an avenue for innovative and unique products that satisfy both taste and texture cravings.
3. Reducing Sugar Intake - The demand for reduced sugar products is a trend that presents opportunities for creating delicious alternatives to traditional sugary snacks, tapping into the health and wellness concerns of the public.
Industry Implications
1. Cereal Manufacturing Industry - Developing new innovative cereal products that cater to the sweet tooth of consumers while maintaining high nutritional quality can help manufacturers capture a new market segment that prefers healthier breakfast options.
2. Snack Food Industry - The trend of dessert-like cereals provides opportunities for snack food manufacturers to tap into a unique consumer market, focusing on creating indulgent yet guilt-free snacks that cater to the health-conscious dieters.
3. Retail Industry - The high demand for texture-focused recipes and reduced-sugar products provides opportunities for retailers to expand on their product offerings, creating curated retail experiences that cater to the health and wellness trend of the public.
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