These Ads Compare the Same Special Event in a Downpour Versus Sunny Weather
Cadhla Gray — October 26, 2015 — Lifestyle
References: climatempo.br & adeevee
'Climatempo' collaborated with Brazilian ad agency 'Full Jazz' on these weather ads that emphasize what can happen if you don't check the forecast before planning a special event.
Playing on people's very real fear of having a rained-out wedding day, the first ad places a not-so-happy couple in the middle of a thunderstorm, in the middle of the week -- on a beach. To the left or right of the miserable couple and minister, there are slices of the beautiful sunny weather from the days before and after the dismal Friday wedding.
The other ad juxtaposes a little girl's picnic birthday party-gone-wrong in a similar downpour next to the sunny days around it. Both of these weather ads remind people to check the weather, preferably with Climatempo, to plan events on the sunniest days possible.
Playing on people's very real fear of having a rained-out wedding day, the first ad places a not-so-happy couple in the middle of a thunderstorm, in the middle of the week -- on a beach. To the left or right of the miserable couple and minister, there are slices of the beautiful sunny weather from the days before and after the dismal Friday wedding.
The other ad juxtaposes a little girl's picnic birthday party-gone-wrong in a similar downpour next to the sunny days around it. Both of these weather ads remind people to check the weather, preferably with Climatempo, to plan events on the sunniest days possible.
Trend Themes
1. Weather Forecasting - Weather forecasting technology and services can help people plan events on the sunniest days.
2. Personalized Event Planning - There is an opportunity to create personalized event planning services that take into account weather forecasts.
3. Visual Storytelling in Advertising - Visual storytelling techniques can be used in advertising to demonstrate the impact of weather on special events.
Industry Implications
1. Weather Technology - Weather technology companies can provide innovative solutions for accurate and timely forecasting.
2. Event Planning - Event planning companies can incorporate weather forecasts into their services to improve event outcomes.
3. Advertising and Marketing - Advertising and marketing agencies can use visual storytelling techniques to create impactful weather-related campaigns.
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