This Envo Water Commercial Comically Promotes Doing Good for Others
Laura McQuarrie — March 4, 2015 — Lifestyle
References: envowater & adsoftheworld
If you've ever felt discomfort while being on a public transportation, this Envo Water commercial will feel familiar in some way. The ad features a guy who gets on a crowded bus with his hands full of hot coffee and multiple grocery bags. Nobody is willing to give up their seat on the bus and everyone averts eye contact. It's soon revealed that the guy's zipper is undone, but the conclusion of the ad shows one person who stepped up to offer a solution to the uncomfortable situation.
Although the ad is ultimately to promote the good that Envo Water's packaging does for the environment, this is a humorous way to show other kind gestures seeping into daily life in general.
Although the ad is ultimately to promote the good that Envo Water's packaging does for the environment, this is a humorous way to show other kind gestures seeping into daily life in general.
Trend Themes
1. Comedic Samaritan Ads - Opportunity to create humorous advertisements that promote acts of kindness in everyday life.
2. Uncomfortable Public Transportation Situations - Opportunity to address and find solutions for uncomfortable situations on public transportation.
3. Environmental Packaging Promotion - Opportunity to showcase packaging innovations that benefit the environment while also promoting products.
Industry Implications
1. Advertising - Opportunity for ad agencies to create comedic and impactful campaigns that encourage acts of kindness.
2. Transportation - Opportunity for transportation companies to improve customer experience and address uncomfortable situations on public transportation.
3. Packaging - Opportunity for packaging companies to develop and promote environmentally-friendly packaging solutions.
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