The No Douche Bag Makes Room on Public Transit
Ellen Smith — October 6, 2020 — Marketing
References: vasttrafik.se & adweek
The No Douche Bag, created by Swedish Agency Forsman & Bodenfors, was designed to create space on public transit in an unconventional yet effective way. Now in the midst of a pandemic, we need to be giving each other space, especially in places like trains and subway cars where ventilation is limited.
The No Douche Bag serves as a solution to this, presenting as a graphic tote bag that kindly asks people to sit elsewhere. The idea behind the bag is that it can be neatly placed on the seat next to you. The text, which serves as a sign, reads "I'd love to sit next to you. Just not right now. Thank you for keeping our distance."
Image Credit: Forsman & Bodenfors / Västtrafik
The No Douche Bag serves as a solution to this, presenting as a graphic tote bag that kindly asks people to sit elsewhere. The idea behind the bag is that it can be neatly placed on the seat next to you. The text, which serves as a sign, reads "I'd love to sit next to you. Just not right now. Thank you for keeping our distance."
Image Credit: Forsman & Bodenfors / Västtrafik
Trend Themes
1. Unconventional Distancing Tote Bags - The trend of using unconventional tote bags as a way to create space and maintain social distancing in public transit.
2. Graphic Tote Bag Signage - The trend of using graphic designs and text on tote bags as a form of communication and social distancing etiquette.
3. Personalized Social Distancing Accessories - The trend of personalizing accessories like tote bags to convey a message and encourage social distancing in public settings.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend by designing and selling customized tote bags with social distancing messages.
2. Public Transportation - Public transportation companies can collaborate with designers to create branded tote bags that promote social distancing and enhance passenger safety.
3. Advertising and Marketing - Advertising and marketing agencies can explore innovative ways of using tote bags as a medium to convey social distancing messages and promote their clients' brands.
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