These Walkers Snacks are Now HFSS-Compliant
Michael Hemsworth — July 27, 2022 — Marketing
References: walkers & conveniencestore
These Walkers snacks have been reformulated by the brand in anticipation of the upcoming HFSS regulations set to hit the UK this fall to keep the products applicable for the changing times.
The brand has revamped its Doritos Dippers, Walkers Baked and PopWorks product lines, which will now feature less fat, less salt and less sugar. The new snacks adhere to governmental guidelines, but also adapt to the changing preferences of consumers who are on the hunt for permissible snacks to satisfy their cravings.
Chief Marketing Officer at PepsiCo Fiona Tomlin spoke on the reformulated Walkers snacks saying, "We have taken some of our best-loved brands - PopWorks, Doritos Dippers and Walkers Baked – and transformed them to offer customers a wider selection of flavourful non-HFSS snacks. This is an important milestone in our long-term commitment to provide smart snacking choices, without compromising on taste."
The brand has revamped its Doritos Dippers, Walkers Baked and PopWorks product lines, which will now feature less fat, less salt and less sugar. The new snacks adhere to governmental guidelines, but also adapt to the changing preferences of consumers who are on the hunt for permissible snacks to satisfy their cravings.
Chief Marketing Officer at PepsiCo Fiona Tomlin spoke on the reformulated Walkers snacks saying, "We have taken some of our best-loved brands - PopWorks, Doritos Dippers and Walkers Baked – and transformed them to offer customers a wider selection of flavourful non-HFSS snacks. This is an important milestone in our long-term commitment to provide smart snacking choices, without compromising on taste."
Trend Themes
1. Hfss-compliant Snacks - Creating lower fat, salt, and sugar snacks to meet increasing government regulations and changing consumer preferences.
2. Smart Snacking Choices - Offering healthier snack options without sacrificing taste to meet the demands of health-conscious consumers.
3. Reformulating Snacks - Updating snack recipes and ingredients to meet new regulatory requirements and satisfy evolving customer needs.
Industry Implications
1. Food Production - Developing new recipes and production strategies to create lower HFSS-compliant snacks to keep up with regulatory changes.
2. Snack Manufacturing - Reformulating snack products in response to regulatory pressures and to maintain market share in the ever-changing snack industry.
3. CPG Marketing - Developing marketing strategies to promote smart snacking and reformulated products to appeal to health-conscious consumers.
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