Walkers MAX Snack Chips are Arriving in New Non-HFSS Flavors
Michael Hemsworth — June 24, 2022 — Marketing
References: walkers & conveniencestore
The Walkers MAX snack chips are debuting a new product lineup to product consumer with a non-HFSS option that doesn't skimp on flavor.
The snack chips will come in Hot Sauce Blaze and Fiery Prawn Cocktail Flavors, which both feature 45% less salt than the original line. The products will be arriving on store shelves the UK starting on August 1 and could help to encourage healthier snacking amongst shoppers.
Senior Brand Manager at Walkers MAX Jonathan Roberts spoke on the new Walkers MAX snack chips saying, "The Walkers MAX Stong range has delivered some of the boldest flavours in the savoury snacks category. Snacking remains a huge part of day-to-day UK life, and so taste is incredibly important as it remains the #1 driver when it comes to choosing a snack. These new strong flavours, with lower levels of fat and salt. will greatly appeal to this younger generation by delivering maximum flavour."
The snack chips will come in Hot Sauce Blaze and Fiery Prawn Cocktail Flavors, which both feature 45% less salt than the original line. The products will be arriving on store shelves the UK starting on August 1 and could help to encourage healthier snacking amongst shoppers.
Senior Brand Manager at Walkers MAX Jonathan Roberts spoke on the new Walkers MAX snack chips saying, "The Walkers MAX Stong range has delivered some of the boldest flavours in the savoury snacks category. Snacking remains a huge part of day-to-day UK life, and so taste is incredibly important as it remains the #1 driver when it comes to choosing a snack. These new strong flavours, with lower levels of fat and salt. will greatly appeal to this younger generation by delivering maximum flavour."
Trend Themes
1. Low-salt Snack Foods - This trend presents opportunities for companies to develop healthier but still tasty snack options with reduced salt content.
2. Bolder Flavor Profiles - There is an opportunity to create unique and strong flavors in the savory snack category which could appeal to younger consumers.
3. Non-hfss Products - Companies can develop non-HFSS food products that cater to consumers who are looking for healthier snacking options.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can capitalize on this trend by developing low-salt snack foods with unique, bold flavors.
2. Healthy Food Industry - This trend creates opportunities for companies in the healthy food industry to focus on developing healthier snack options with less salt.
3. Food and Beverage Industry - The food and beverage industry can create innovative solutions to cater to consumers who want non-HFSS food options that still deliver satisfying flavor experiences.
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