Tyrrells Lightly Sea Salted Crisps are HFSS-Compliant
Michael Hemsworth — May 18, 2022 — Marketing
References: kpsnacks & talkingretail
The Tyrrells Lightly Sea Salted crisps are arriving as one of the brand's latest products that boasts a lower salt and lower fat content than the original to keep them suited for upcoming restrictions in the UK.
The crisps are non-HFSS and will be free from the restrictions being implemented in the UK later this year on foods with high levels of fat, salt and sugar. The snack chips are arriving alongside several new additions to the Hula Hoops Puft range, which are also HFSS-compliant.
Trading Director at KP Snacks Matt Collins spoke on the new Tyrrells Lightly Sea Salted crisps saying, "We are delighted to be beginning the roll-out of our non-HFSS products across our leading brands, with Tyrrells and Hula Hoops Puft just the latest. We are committed to supporting retailers as we approach the introduction of HFSS legislation in October and reformulating and launching tasty non-HFSS products is just one way we are doing this.”
The crisps are non-HFSS and will be free from the restrictions being implemented in the UK later this year on foods with high levels of fat, salt and sugar. The snack chips are arriving alongside several new additions to the Hula Hoops Puft range, which are also HFSS-compliant.
Trading Director at KP Snacks Matt Collins spoke on the new Tyrrells Lightly Sea Salted crisps saying, "We are delighted to be beginning the roll-out of our non-HFSS products across our leading brands, with Tyrrells and Hula Hoops Puft just the latest. We are committed to supporting retailers as we approach the introduction of HFSS legislation in October and reformulating and launching tasty non-HFSS products is just one way we are doing this.”
Trend Themes
1. Low-sodium Snacks - Opportunity for innovating new snacks with lower salt and fat content to cater to upcoming restrictions on high fat, salt, and sugar food.
2. Hfss-compliant Snacks - Chance to create snacks that meet the upcoming UK restrictions on foods with high levels of fat, salt, and sugar.
3. Reformulating Popular Snacks - Opportunity for reformulating old snacks to create new non-HFSS snacks that adhere to the new UK regulations.
Industry Implications
1. Snack Food Industry - The snack food industry needs to invest in researching and developing products that meet the upcoming UK regulations on HFSS foods.
2. Food Manufacturing - The Food Manufacturing industry can explore innovative ways of making snacks with lower levels of salt, fat and sugar to meet the upcoming restrictions.
3. Retail Industry - Retailers can benefit by partnering with snack food manufacturers to provide non-HFSS compliant snacks to consumers who are becoming more health-conscious.
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