Jacob’s Crinklys Have Been Reformulated for a Healthier Profile
Michael Hemsworth — July 22, 2023 — Lifestyle
References: pladisglobal & foodbev
The Jacob’s Crinklys have been updated by pladis to keep them relevant for today's consumer and also position them more competitively in the UK market.
The snack now boasts a 30% reduction in fat to give it an HFSS-compliant profile and will thus open it up to a wider range of consumers. The snack comes in Salt & Vinegar and Cheese & Onion flavors, which are reported to taste just like the original despite the recipe change. The new snack is available now across the UK for shoppers to pick up.
Marketing Director at pladis UK&I Asli Akman spoke on the updated Jacob’s Crinklys saying, "It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe. We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range.”
The snack now boasts a 30% reduction in fat to give it an HFSS-compliant profile and will thus open it up to a wider range of consumers. The snack comes in Salt & Vinegar and Cheese & Onion flavors, which are reported to taste just like the original despite the recipe change. The new snack is available now across the UK for shoppers to pick up.
Marketing Director at pladis UK&I Asli Akman spoke on the updated Jacob’s Crinklys saying, "It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe. We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range.”
Trend Themes
1. Healthier Snack Options - The reformulation of Jacob's Crinklys with a 30% reduction in fat opens up opportunities for other snack brands to create healthier versions of popular snacks.
2. Hfss-compliant Products - The introduction of HFSS-compliant Jacob's Crinklys sets a trend for other food brands to reformulate their products to meet the new regulations.
3. Transparent Packaging Design - The redesigned non-HFSS multipacks of Jacob's Crinklys with prominent '30% Less Fat' and 'Oven-Baked' flashes provide an opportunity for packaging design agencies to create eye-catching and informative packaging designs for healthy snacks.
Industry Implications
1. Snack Food Industry - The reformulation of Jacob's Crinklys creates an opportunity for the snack food industry to capitalize on the demand for healthier snack options.
2. Food and Beverage Industry - The introduction of HFSS-compliant products like Jacob's Crinklys sets a trend for the food and beverage industry to prioritize healthier product formulations.
3. Packaging Industry - The transparent packaging design of Jacob's Crinklys multipacks opens up opportunities for the packaging industry to create visually appealing and informative packaging for healthy snack products.
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