The Walkers Power of Sausage Roll Crisps are Limited-Edition
Michael Hemsworth — October 20, 2020 — Marketing
References: walkers & talkingretail
The Walkers Power of Sausage Roll crisps are a new limited-edition offering from the snack brand in the UK that was created in partnership with food bank Trussel Trust and YouTuber LadBaby. The chips feature the flavor of the namesake snack and are available now in both £1 multipacks of five, which will see 5p from every pack sold going to the Trussel Trust. The product will be supported by a marketing campaign throughout November and December that will consist of both in-store and digital content.
Senior Marketing Director for Walkers Snacks at PepsiCo Fernando Kahane spoke on the new Walkers Power of Sausage Roll crisps saying, "We all know Christmas will look and feel quite different across the nation this year, but at PepsiCo we want to make a difference and give everyone a special moment over the festive period. When Covid-19 hit earlier this year, we were really proud to pledge £1m in support to the Trussell Trust. We are delighted to continue our fundraising efforts, by partnering with LadBaby and unleashing the ‘Power of Sausage Roll’ flavor crisps to do good with a 5p donation to Trussell Trust per pack.
Senior Marketing Director for Walkers Snacks at PepsiCo Fernando Kahane spoke on the new Walkers Power of Sausage Roll crisps saying, "We all know Christmas will look and feel quite different across the nation this year, but at PepsiCo we want to make a difference and give everyone a special moment over the festive period. When Covid-19 hit earlier this year, we were really proud to pledge £1m in support to the Trussell Trust. We are delighted to continue our fundraising efforts, by partnering with LadBaby and unleashing the ‘Power of Sausage Roll’ flavor crisps to do good with a 5p donation to Trussell Trust per pack.
Trend Themes
1. Limited-edition Snack Collaborations - Opportunity for snack brands to collaborate with charitable organizations and influencers to create limited-edition products that support a cause.
2. Food Bank Partnerships - Opportunity for food banks to partner with snack brands to raise funds and increase awareness through co-branded products.
3. Cause-marketing Campaigns - Opportunity for brands to launch marketing campaigns that not only promote their products but also support a charitable cause, fostering positive brand image and consumer engagement.
Industry Implications
1. Snack Food Industry - Snack brands can explore collaborations with nonprofit organizations and influencers to create unique and socially impactful products.
2. Charity and Nonprofit Sector - Food banks and charitable organizations can seek partnerships with snack brands to generate funds and awareness through co-branded initiatives.
3. Marketing and Advertising Industry - Brands can leverage cause marketing to connect with socially conscious consumers and contribute to philanthropic efforts while promoting their products.
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