Walkers and Heinz Partnered on Three New Crisp Flavors in the UK
Michael Hemsworth — August 8, 2024 — Lifestyle
References: walkers & talkingretail
Walkers and Heinz have announced a new partnership in the UK that will see a series of snack chips arriving to provide consumers with a sandwich-inspired snacking experience. The potato chips are each inspired by some of the most popular sandwiches in Britain, and come in three flavors including Cheese Toastie with Heinz Baked Beanz, Sausage Sarnie with Heinz Tomato Ketchup and Roast Chicken with Heinz Mayonnaise. The snacks each have a non-HFSS recipe and are arriving this month in 45-gram, 70-gram and five-serving multipacks priced at £1, £1.25 and £1.65, respectively.
Walkers Senior Marketing Manager Stephanie Herbert spoke on the Walkers and Heinz partnership saying, "We are delighted to be partnering with the iconic brand, Heinz, to support retailers in offering innovative, taste-led NPD that will get their shoppers talking. The partnership will support retailers in maximising their sales potential around the lunchtime occasion, which is set to drive appeal to a wide range of consumers.”
Walkers Senior Marketing Manager Stephanie Herbert spoke on the Walkers and Heinz partnership saying, "We are delighted to be partnering with the iconic brand, Heinz, to support retailers in offering innovative, taste-led NPD that will get their shoppers talking. The partnership will support retailers in maximising their sales potential around the lunchtime occasion, which is set to drive appeal to a wide range of consumers.”
Trend Themes
1. Sandwich-inspired Snacks - Combining beloved sandwich flavors with snack chips creates a novel consumption experience that blends traditional meal components with the convenience of snack food.
2. Non-hfss Snack Foods - Developing snacks that meet non-HFSS (high in fat, salt, or sugar) criteria can cater to health-conscious consumers while still providing flavorful options.
3. Collaborative Brand Products - Partnerships between well-known brands, like Walkers and Heinz, can drive consumer interest and leverage brand loyalty for innovative product offerings.
Industry Implications
1. Food and Beverage - Innovative flavor collaborations in snack products can captivate consumer interest and offer new taste experiences within the food and beverage sector.
2. Health-conscious Foods - Creating snack foods that are both flavorful and meet non-HFSS standards addresses the growing demand for healthier snack alternatives in the health-conscious food industry.
3. Retail and Grocery - Partnership-developed products, such as sandwich-flavored chips, can help retailers diversify their offerings and attract shoppers seeking new and intriguing snack options.
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