Brazilian Ad Shows That Books Give You A Voice
Vincent Salera — February 24, 2009 — Marketing
References: adsoftheworld
Editora Insular, a Brazilian book publishing organization, uses these eye catching ads to entice people to read. The tagline reads, “Don’t be without a topic. Read books.”
I certainly agree with their message. Reading certainly opens up your mind and gives you the opportunity to have much more to converse about with people than the status of the weather or Oscar photos. Online magazines like TrendHunter.com also make great reading and give you the opportunity to have hot topics to talk about all day. The ads were created by advertising agency DBS Multicriao, Florianopolis, Brazil with creative direction by Jaisson Pepes, Renato Bittencourt and Philippe Arruda.
I certainly agree with their message. Reading certainly opens up your mind and gives you the opportunity to have much more to converse about with people than the status of the weather or Oscar photos. Online magazines like TrendHunter.com also make great reading and give you the opportunity to have hot topics to talk about all day. The ads were created by advertising agency DBS Multicriao, Florianopolis, Brazil with creative direction by Jaisson Pepes, Renato Bittencourt and Philippe Arruda.
Trend Themes
1. Eye-catching Ads - Opportunity to create visually memorable and attention-grabbing advertisements.
2. Mind-opening Reading - Opportunity to promote the benefits of reading for personal growth and conversation starters.
3. Online Magazine Reading - Opportunity to engage with online magazines as a source of interesting conversation topics.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore creative and visually striking approaches in their campaigns.
2. Publishing - Opportunity for book publishers to promote reading as a means to enhance conversations and broaden knowledge.
3. Digital Media - Opportunity for online magazines and digital platforms to cater to readers seeking interesting and conversation-worthy content.
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