Prada Opens a New Prada Caffè in Harrods Celebrating Milan
Luxury fashion house Prada opens up the new Prada Caffè that is located in London's department store Harrods. It is designed to highlight the brand's signature green color and is made to celebrate one of the oldest patisseries in Milan. It features minty green tones throughout the storefront and also pairs perfectly with Harrod's baroque facade.
The interior is designed with inspiration from Pasticceria Marchesi, which is a Milanese patisserie that first opened back in 1824. It was decorated with pale green and accented with green velvet upholstering. Now at the Prada Caffè, all of the space and its decorative items are accented with green. This includes the booth seating, architectural detail, plush armchairs, ceilings, walls, and more.
Image Credit: Prada
The interior is designed with inspiration from Pasticceria Marchesi, which is a Milanese patisserie that first opened back in 1824. It was decorated with pale green and accented with green velvet upholstering. Now at the Prada Caffè, all of the space and its decorative items are accented with green. This includes the booth seating, architectural detail, plush armchairs, ceilings, walls, and more.
Image Credit: Prada
Trend Themes
1. Themed Fashion House Cafes - The trend of luxury fashion houses opening cafes that showcase their brand and creative design.
2. Brand Collaborations - The trend of luxury brands collaborating with other industries to create unique experiences for their customers.
3. Innovative Restaurant Decor - The trend of incorporating a brand's signature colors and design elements into restaurant decor to create a cohesive and immersive experience for customers.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can collaborate with the food industry by opening cafes that showcase their brand, design, and creativity.
2. Food and Beverage - The food and beverage industry can collaborate with luxury brands to create unique dining experiences for their customers, by incorporating brand elements and signature colors into the decor and menu offerings.
3. Interior Design - The interior design industry can provide innovative solutions to incorporate brand elements and signature colors into restaurant decor, creating an immersive experience for customers that reflects the brand's image and values.
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