Truly Seltzer's TrulYou Lets Drinkers Write & Display Their Pronouns
Laura McQuarrie — October 21, 2021 — Marketing
References: trulyhardseltzer & prnewswire
For International Pronouns Day on October 20th, Truly Hard Seltzer is sharing the TrulYou customizable can insulator with a design by queer, nonbinary artist Stephanie Medeiros. The can insulator was inspired by the global LGBTQIA+ community and it is meant to help drinkers write in and display their pronouns.
The vibrant artwork on the can insulator celebrates the different parts of people that make them unique and true to this concept, each design can be stamped with personal details in permanent marker. "Disclosing one's pronouns has become normalized in everyday virtual settings, but we wanted to create a convenient, comfortable way for drinkers to share their pronouns in real life," says Lesya Lysyj, Boston Beer Company CMO.
The vibrant artwork on the can insulator celebrates the different parts of people that make them unique and true to this concept, each design can be stamped with personal details in permanent marker. "Disclosing one's pronouns has become normalized in everyday virtual settings, but we wanted to create a convenient, comfortable way for drinkers to share their pronouns in real life," says Lesya Lysyj, Boston Beer Company CMO.
Trend Themes
1. Customizable Drinkware - The TrulYou can insulator allows for customization, opening the door for more customizable drinkware products.
2. Inclusion in Marketing - More companies may follow Truly Hard Seltzer's lead in creating products that celebrate underrepresented communities and advocate for inclusion in marketing.
3. Personalization Marketing - TrulYou can insulator shows the potential for personalization marketing methods that provide customization options for customers.
Industry Implications
1. Drinkware - The drinkware industry may benefit from creating customizable products like the TrulYou can insulator.
2. Beverage - The beverage industry may benefit from creating more products that celebrate underrepresented communities, like Truly Hard Seltzer's TrulYou can insulator.
3. Marketing - The marketing industry may benefit from adopting more inclusive strategies and personalization marketing methods inspired by the TrulYou can insulator.
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