Five Husbands Vodka is Devoted to Supporting the LGBTQ+
Niko Pajkovic — January 21, 2022 — Social Good
References: fivehusbandsvodka
Utah-based independent distillery Ogden's Own has announced that its annual label, Five Husbands Vodka, is putting out a nationwide casting call for its 2022 Five Husbands bottling. The year-round expression, which is devoted to supporting and celebrating the LGBTQ+, is in search of candidates who share the brand's values and vision.
Those interested will have the opportunity to have their photo printed on the brand's 2022 vodka bottle, where they will join four other LGBTQ+-supporting individuals who have been hand-picked by Five Husbands. The campaign is both playful and empowering, leveraging the images and stories of real-life members of the LGBTQ+ community to spread joy and awareness.
Candidates will be required to submit an application touching on their LGBTQ+ community involvement, hobbies, passions, interests, and more. Ogden’s Own will announce the five winners on Valentine’s Day 2022 (Feb 14), with the new bottle planned to hit shelves in May, just before PRIDE month.
Image Credit: Five Husbands
Those interested will have the opportunity to have their photo printed on the brand's 2022 vodka bottle, where they will join four other LGBTQ+-supporting individuals who have been hand-picked by Five Husbands. The campaign is both playful and empowering, leveraging the images and stories of real-life members of the LGBTQ+ community to spread joy and awareness.
Candidates will be required to submit an application touching on their LGBTQ+ community involvement, hobbies, passions, interests, and more. Ogden’s Own will announce the five winners on Valentine’s Day 2022 (Feb 14), with the new bottle planned to hit shelves in May, just before PRIDE month.
Image Credit: Five Husbands
Trend Themes
1. LGBTQ+ Community Inclusivity Bottles - Opportunity to promote inclusivity of members of the LGBTQ+ community with a tailored personalized product.
2. Crowdsourced Product Design - Engage customers to build deeper relationships and create new product designs that they're sure to enjoy.
3. Empowering Customer Experience Campaigns - Empower the customer to share their stories and become part of the marketing campaign, creating a more authentic and relatable experience.
Industry Implications
1. Craft Distillery - Aspiring craft distilleries can innovate by tailoring their products to specific communities and supporting relevant causes that resonate with their customers.
2. LGBTQ+ Marketing - Businesses can emphasize the inclusivity of the LGBTQ+ community in their marketing strategy to create a stronger relationship with consumers.
3. Customer-engaged Marketing Campaigns - Campaigns that empower customers to share their stories can create a deeper connection between businesses and their customers, resulting in more loyal customers.
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