Color dare by essence Launched for Pride Month on Roblox
Laura McQuarrie — June 13, 2023 — Marketing
References: essencemakeup & kxan
Color dare by essence is the first game from essence makeup in Roblox and it's styled as "a dream-like world where kindness is an essential tool to save the world." With its first foray into the metaverse, the brand is spotlighting social issues and supporting the gaming community in a playful way, all the while making beauty fun.
Within the virtual world, players get to create diverse, individualized avatars with the help of Lash Princess, and fight off the gray darkness, which represents bullying and violence.
This imaginative world, launching to align with Pride Month, also helps players make a meaningful impact in the real world, since players will work collectively to reach their goal and win a donation to support two charities.
Within the virtual world, players get to create diverse, individualized avatars with the help of Lash Princess, and fight off the gray darkness, which represents bullying and violence.
This imaginative world, launching to align with Pride Month, also helps players make a meaningful impact in the real world, since players will work collectively to reach their goal and win a donation to support two charities.
Trend Themes
1. Kindness-boosting Beauty Metaverses - Creating immersive beauty metaverse experiences that promote kindness and social issues.
2. Socially Conscious Gaming - Integrating social issues and charitable donations into gaming experiences.
3. Virtual World Activism - Empowering players to make a real-world impact through virtual world participation.
Industry Implications
1. Beauty Industry - Exploring opportunities to engage with consumers through immersive metaverse experiences.
2. Gaming Industry - Incorporating social impact and charitable initiatives into gaming platforms and experiences.
3. Non-profit Sector - Partnering with gaming companies to raise funds and awareness for social causes.
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