L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Laura McQuarrie — November 18, 2022 — Marketing
References: premiumbeautynews
L’Oréal, in partnership with cross-game avatar design studio Ready Player Me, launched its first virtual beauty looks for avatars in the metaverse. The makeup and hair looks are compatible with thousands of applications and platforms around the world and they have the potential to help people creatively express themselves in a new way within virtual realms. Maybelline New York and L’Oréal Professionnel are now each offering up five makeup and hairstyles created by makeup artists, hairdressers and 3D artists.
The metaverse promises to provide a sense of escape so that people can express themselves in ways that are not possible in the real world, and many beauty brands are supporting the future of beauty on Web3 and the metaverse.
The metaverse promises to provide a sense of escape so that people can express themselves in ways that are not possible in the real world, and many beauty brands are supporting the future of beauty on Web3 and the metaverse.
Trend Themes
1. Virtual Beauty Looks - The rise of the metaverse presents an opportunity for beauty brands to create immersive virtual beauty experiences that enable users to customize and experiment with different makeup and hairstyles.
2. Avatar Collaboration - By partnering with avatar design studios, beauty companies can create personalized avatar looks for users that can be used across multiple applications and platforms.
3. Web3-optimized Beauty - As more virtual platforms and applications become Web3-compatible, beauty brands can leverage the technology to create innovative and interactive virtual beauty experiences that connect with consumers in new ways.
Industry Implications
1. Beauty - The beauty industry can leverage the metaverse to create virtual makeup and hairstyling experiences that enable consumers to experiment with different looks and trends in a new way.
2. Gaming - As the metaverse evolves, gaming companies can partner with beauty brands to create in-game virtual beauty experiences that allow players to customize their avatars and express themselves in a new way.
3. Augmented Reality - Augmented reality companies can work with beauty brands to create immersive augmented reality experiences that enable users to try on makeup and hairstyles virtually in real-time.
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