MANSCAPED's Tame Your Weeds Shares a Fun Experience
Laura McQuarrie — November 18, 2020 — Marketing
References: MANSCAPED & businesswire
MANSCAPED's Tame Your Weeds is a new augmented reality lens on Snapchat that connects app users to a fun experience. As Brandon Carney, Paid Social Manager at MANSCAPED, says: “With online shopping booming more than ever, it’s important to be able to get a feel for a product before you buy it. Our Snapchat Weed Whacker AR lens lets users experience firsthand how the device actually works for them in a fun and engaging way.
The AR lens requires Snapchat users to raise their eyebrows, which will trigger their nose and face to be covered in weeds—then quickly and cleanly shaved off.
While many men have set aside their shaving tools for Movember, the playful AR lens will help to keep the brand top-of-mind when it comes time to shave.
Image Credit: MANSCAPED
The AR lens requires Snapchat users to raise their eyebrows, which will trigger their nose and face to be covered in weeds—then quickly and cleanly shaved off.
While many men have set aside their shaving tools for Movember, the playful AR lens will help to keep the brand top-of-mind when it comes time to shave.
Image Credit: MANSCAPED
Trend Themes
1. Interactive Grooming AR Lenses - The trend of using AR lenses for interactive grooming experiences creates an opportunity to enhance customer engagement and provide a virtual try-on experience.
2. Social Media AR Advertising - The rise of AR advertising on social media platforms like Snapchat creates new possibilities for brands to showcase their products in a fun and engaging way.
3. Virtual Try-on Technologies - The trend of virtual try-on technologies provides a disruptive innovation opportunity for brands to enhance the online shopping experience by allowing customers to try on products virtually before buying them.
Industry Implications
1. Personal Care - The personal care industry can benefit from using AR lenses to provide interactive grooming experiences and virtual try-on technologies to enhance the online shopping experience.
2. Retail - The use of AR lenses and virtual try-on technologies can provide disruptive innovation opportunities for retailers to enhance their e-commerce platforms, increase customer engagement, and reduce returns.
3. Advertising - The trend of using AR lenses for social media advertising creates an opportunity for advertising agencies to create fun and engaging campaigns for their clients that increase brand awareness and customer engagement.
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