Carlton Draught Revives a Vintage Beer Commercial from the 80s
Laura McQuarrie — July 24, 2014 — Lifestyle
Watching this vintage beer commercial on TV for the first time might make you do a double take, but no, you haven't managed to successfully travel back in time. The Carlton Draught ad is one that was originally aired way back in the 80s, but it's being revived a second time around to promote the brand's 150th anniversary and the release of a special edition 1970s can.
Unless it's done ironically, the sepia-toned ad is totally unlike anything that you'd see today. Although the ad is really nothing new, it's a fun way to poke fun at the cheesiness of the old commercial, plus if it helped to contribute to the sales of Carlton Draught beer way back in the day, why not give it another go?
Unless it's done ironically, the sepia-toned ad is totally unlike anything that you'd see today. Although the ad is really nothing new, it's a fun way to poke fun at the cheesiness of the old commercial, plus if it helped to contribute to the sales of Carlton Draught beer way back in the day, why not give it another go?
Trend Themes
1. Vintage Advertisements - Reviving vintage advertisements can create a nostalgic appeal for consumers and leverage the brand's history.
2. Brand Anniversary Celebrations - Using milestone anniversaries to promote special edition products or campaigns can generate excitement and attract consumer attention.
3. Retro Marketing Strategies - Adopting retro marketing strategies can capture consumer interest and differentiate the brand from competitors.
Industry Implications
1. Beverage Industry - The beverage industry can revive vintage advertisements to create a sense of tradition and heritage, attracting consumers who appreciate nostalgia.
2. Advertising Industry - The advertising industry can explore opportunities to breathe new life into old commercials, leveraging their nostalgic value to promote brands and products.
3. Food and Beverage Packaging Industry - The food and beverage packaging industry can collaborate with brands to create special edition packaging designs that evoke a retro aesthetic, appealing to consumers seeking a nostalgic experience.
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