Michelob Ultra Invites Fans to "Enjoy It Like It's 1993"
Laura McQuarrie — February 18, 2022 — Marketing
References: EnjoyItLikeIts1993 & thedieline
Michelob Ultra is inviting fans to get their hands on limited-edition cans to help them "Enjoy It Like It's 1993," along with merch and NBA Jam cabinets.
Michelob Ultra teamed up with NBA Jam to host a 90s nostalgic experience at the All-Star game with the “Boom Shaka Laka” barcade featuring the 1993 record-breaking game. Three cans have been created by the brand to pay tribute to the original NBA Jam game, complete with catchphrases. Even the brand's logo takes a page from the past with a nostalgic feel and the nutritional information panels are set up to look like video game stats.
These special beer cans are only available at select bars in the Cleveland area, Rocket Mortgage FieldHouse, and Boom Shaka Laka during the NBA All-Star.
Michelob Ultra teamed up with NBA Jam to host a 90s nostalgic experience at the All-Star game with the “Boom Shaka Laka” barcade featuring the 1993 record-breaking game. Three cans have been created by the brand to pay tribute to the original NBA Jam game, complete with catchphrases. Even the brand's logo takes a page from the past with a nostalgic feel and the nutritional information panels are set up to look like video game stats.
These special beer cans are only available at select bars in the Cleveland area, Rocket Mortgage FieldHouse, and Boom Shaka Laka during the NBA All-Star.
Trend Themes
1. Retro-inspired Limited Edition Products - Brands can create limited edition products with a nostalgic appeal to attract customers and increase sales.
2. Cross-industry Collaborations - Partnering with brands from other industries can provide unique and exciting experiences for customers.
3. Interactive Brand Experiences - Brands can engage customers by offering interactive experiences that allow them to connect with the brand in a memorable way.
Industry Implications
1. Alcohol Industry - Alcohol brands can leverage nostalgia to create limited edition products that appeal to 90s kids, and partner with other brands to create unique experiences for customers.
2. Video Game Industry - Video game companies can collaborate with other industries to create interactive experiences that allow fans to immerse themselves in the world of their favorite game.
3. Hospitality Industry - Hotels, bars, and restaurants can partner with brands to offer exclusive limited-time products and experiences that attract customers and generate buzz on social media.
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