The Terry’s Chocolate Orange and Cranberry Bar is Limited-Edition
Michael Hemsworth — November 11, 2020 — Marketing
References: carambarco & conveniencestore
The Terry’s Chocolate Orange and Cranberry bar is a new offering from the Carambar & Co.-owned brand that will provide consumers with a fruit-forward way to enhance their favorite traditions. The bar builds on the popularity of the original Terry's Chocolate Orange flavor and infuses a burst of seasonal cranberry flavor into the mix to further enhance the fruity profile. The bar is being launched alongside the returning Milk and Dark Balls as well as the Terry's White Chocolate Orange.
Commercial Director at SHS Sales & Marketing Andrew Freestone spoke on the new Terry’s Chocolate Orange and Cranberry bar saying, "Terry’s Chocolate Orange is a hugely well recognised and treasured part of Christmas, whether that’s as a stocking filler, a last-minute gift or just to enjoy on the sofa on a cold winter’s night. We know Terry’s Chocolate Orange represents both planned and impulse purchases so by ensuring that they have the breadth across the range and with some creative merchandising, retailers have the opportunity to drive incremental sales and profits.”
Commercial Director at SHS Sales & Marketing Andrew Freestone spoke on the new Terry’s Chocolate Orange and Cranberry bar saying, "Terry’s Chocolate Orange is a hugely well recognised and treasured part of Christmas, whether that’s as a stocking filler, a last-minute gift or just to enjoy on the sofa on a cold winter’s night. We know Terry’s Chocolate Orange represents both planned and impulse purchases so by ensuring that they have the breadth across the range and with some creative merchandising, retailers have the opportunity to drive incremental sales and profits.”
Trend Themes
1. Fruit-forward Confectionaries - Incorporating seasonal fruits into classic chocolate flavors can increase consumer interest and drive sales.
2. Seasonal Flavor Infusions - Adding seasonal flavors to established brands can expand their appeal and draw in new customers.
3. Creative Merchandising - Innovative and strategic product placement can encourage both planned and impulse purchases, leading to increased sales and profits.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend of incorporating seasonal fruits into classic chocolate flavors to broaden their offerings and attract more customers.
2. Retail - Retailers can benefit from creative merchandising techniques like strategic product placement to drive incremental sales and profits.
3. Food and Beverage - The food and beverage industry can add seasonal flavor infusions to established brands to expand their appeal and draw in new customers.
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