These Carte D’Or Products Respond to Consumer Demand
Michael Hemsworth — February 19, 2024 — Lifestyle
References: wallsicecream & talkingretail
Enjoying a small yet high-quality indulgence from home has gained immense popularity over the past several years, which is seeing brands take notice with new options like these Carte D’Or products.
The Unilever-owned brand is launching a new mini pots range with three new flavors, while Las growing its Deluxe range with two additional options. The various products are perfect for at-home enjoyment after a midweek meal or as a treat to serve to guests, which respond to the changing preferences of today's consumer. The products will be supported by an expansive marketing campaign in the UK that spans digital, shopper and experiential activations.
Desserts Brand Manager at Unilever Hannah Faulkner commented on the new Carte D’Or products saying, "We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream. The launch of two new iconic dessert flavours, Tiramisu and Cheesecake, builds on the success of Carte D’Or Baileys at Christmas, which was the number two Winter NPD. We are adding more luxury to the range by bringing together the number one premium ice cream brand with two indulgent desserts, guaranteed to attract dessert-lovers to the ice cream category.”
The Unilever-owned brand is launching a new mini pots range with three new flavors, while Las growing its Deluxe range with two additional options. The various products are perfect for at-home enjoyment after a midweek meal or as a treat to serve to guests, which respond to the changing preferences of today's consumer. The products will be supported by an expansive marketing campaign in the UK that spans digital, shopper and experiential activations.
Desserts Brand Manager at Unilever Hannah Faulkner commented on the new Carte D’Or products saying, "We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream. The launch of two new iconic dessert flavours, Tiramisu and Cheesecake, builds on the success of Carte D’Or Baileys at Christmas, which was the number two Winter NPD. We are adding more luxury to the range by bringing together the number one premium ice cream brand with two indulgent desserts, guaranteed to attract dessert-lovers to the ice cream category.”
Trend Themes
1. Miniature Indulgences - Brands are creating small, high-quality dessert options that cater to the growing demand for convenient and satisfying at-home treats.
2. Sofa Snacking - Consumers are increasingly enjoying premium snacks from the comfort of their homes, driving innovation in packaging and portion sizes.
3. Experiential Marketing Campaigns - A surge in immersive and multi-channel marketing efforts aims to engage and attract consumers in more dynamic ways.
Industry Implications
1. Frozen Desserts - Premium ice cream brands are expanding their product lines to include luxurious, bite-sized offerings that meet evolving consumer preferences.
2. Consumer Packaged Goods - The trend towards smaller, premium packaged goods is reshaping the way brands approach product development and marketing strategies.
3. Retail Marketing - Innovative, multi-faceted marketing campaigns are becoming essential for brands to capture consumer attention in a crowded marketplace.
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