The f'real Chocolate Orange Shake Has a Holiday Inspiration
Michael Hemsworth — September 10, 2024 — Lifestyle
References: freal & scottishgrocer
The f'real Chocolate Orange milkshake is a new creation from the self-serve milkshake brand that's crafted with the cold weather months in mind to provide consumers with an alternative way to enjoy a classic treat flavor.
The milkshake is crafted with a chocolate base that's infused with notes of orange citrus, which corresponds to the classic flavor of the quintessential Christmas candy bar. The brand is aiming to catch the attention of Gen Z consumers with the new launch and builds on the continued popularity of the chocolate orange flavor as a classic fall and winter treat.
Commercial Director at f'real UK Dez Paterson spoke on the f'real Chocolate Orange milkshake saying, "The team at f’real is thrilled to introduce our new Chocolate Orange milkshake to UK consumers to treat themselves this autumn. Adding the decadent taste of Chocolate Orange to f’real’s ever-expanding portfolio will captivate the 92% of consumers who purchase milkshakes for taste or enjoyment."
The milkshake is crafted with a chocolate base that's infused with notes of orange citrus, which corresponds to the classic flavor of the quintessential Christmas candy bar. The brand is aiming to catch the attention of Gen Z consumers with the new launch and builds on the continued popularity of the chocolate orange flavor as a classic fall and winter treat.
Commercial Director at f'real UK Dez Paterson spoke on the f'real Chocolate Orange milkshake saying, "The team at f’real is thrilled to introduce our new Chocolate Orange milkshake to UK consumers to treat themselves this autumn. Adding the decadent taste of Chocolate Orange to f’real’s ever-expanding portfolio will captivate the 92% of consumers who purchase milkshakes for taste or enjoyment."
Trend Themes
1. Holiday-themed Flavors - Seasonal and holiday flavors see a surge in popularity as brands aim to capture holiday spirit and nostalgia through taste innovation.
2. Gen Z Targeted Beverages - New beverage products are increasingly crafted to meet the adventurous palate and social media-driven preferences of Gen Z consumers.
3. Citrus-chocolate Combinations - Chocolate paired with citrus flavors is making a comeback, reflecting a trend towards blending traditional and contemporary tastes.
Industry Implications
1. Beverage Industry - The beverage industry capitalizes on seasonal flavors to refresh product lines and attract a segment of consumers drawn by novelty.
2. Food and Drink Retail - Retailers in the food and drink sector are expanding their range of ready-to-serve products, catering to consumers seeking high-quality, convenient indulgences.
3. Flavor and Fragrance Industry - The flavor and fragrance industry leverages holiday-inspired combinations to develop innovative new products that appeal to sensory and emotional experiences.
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