Flirtual Matches Virtual Reality Users Based on Interests
Laura McQuarrie — May 9, 2022 — Lifestyle
Flirtual is a dating app for a new generation that matches virtual reality users based on their shared interests, then helps them arrange meetups in VR spaces.
Finding real relationships online is nothing new and with Flirtual, the creators of the virtual reality dating app say that people are already meeting in VR and going on to form relationships in the real world.
Unlike the majority of dating apps in which users must rely on photos, videos and brief blocks of text to describe themselves, this platform helps to encourage people to interact in rich ways since virtual reality users can express themselves in the form of an avatar, dance with other users, and even feel a sense of closeness in the presence of another user in a shared virtual reality setting.
Finding real relationships online is nothing new and with Flirtual, the creators of the virtual reality dating app say that people are already meeting in VR and going on to form relationships in the real world.
Unlike the majority of dating apps in which users must rely on photos, videos and brief blocks of text to describe themselves, this platform helps to encourage people to interact in rich ways since virtual reality users can express themselves in the form of an avatar, dance with other users, and even feel a sense of closeness in the presence of another user in a shared virtual reality setting.
Trend Themes
1. Virtual-reality Dating - The combination of dating and VR technology presents an opportunity for businesses to create innovative user experiences and monetization models.
2. Avatar-based Interaction - Avatar-based interactions can foster rich engagement and emotional connection between users in virtual reality environments, leading to potential applications in gaming, education, and therapy.
3. Social VR Networking - The emergence of VR dating apps highlights the potential for social VR networking as a new form of online interaction for consumers, creating opportunities for brands to create immersive marketing experiences.
Industry Implications
1. Online Dating - The VR dating trend presents an opportunity for online dating platforms to differentiate themselves by incorporating VR technology into their existing platforms.
2. Virtual Reality (VR) - The growth in VR usage for dating could drive further innovation in VR technology, expanding the possibilities for virtual experiences and applications in areas such as gaming, education, and entertainment.
3. Marketing and Advertising - As social VR networking emerges as a new form of online interaction, businesses can leverage immersive marketing experiences to engage with consumers in new and exciting ways.
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