Corona Recharge Only Opens If Your Phone is Below 10% Battery
Laura McQuarrie — October 17, 2022 — Lifestyle
References: famouscampaigns
A smartphone with a low battery threatens users with being disconnected with the rest of the world but Corona set out to turn the experience of disconnecting into a more enjoyable one with Corona Recharge. This unconventional beer fridge is one that only opens when a phone's battery is running low. To make the most of the experience, phone users who see that their device is below 10% battery life can plug their phone in so that the doors of the Corona fridge will open up and treat them to the beer waiting inside.
The fridge supplies not just the beer but also a bottle opener so that every part of the experience is frustration-free and frictionless.
The fridge supplies not just the beer but also a bottle opener so that every part of the experience is frustration-free and frictionless.
Trend Themes
1. Gamified Beer Consumption - Integrating game-like mechanics into drinking experiences to increase engagement and fun, like using low phone battery as a trigger for opening a beer fridge.
2. Smart Fridge Technology - Developing smart fridges with new features that leverage customer technology, like only opening when phone battery is running low.
3. Incentivized Device Charging - Creating a new way to incentivize customers to charge their phone by offering access to a fridge or other reward as a benefit for a low battery.
Industry Implications
1. Alcohol and Beverage Industry - Innovating with customer-facing technology to create immersive and engaging experiences for the consumer.
2. Smart Home Industry - Designing connected devices that leverage customer technology to provide added value and convenience.
3. Retail Industry - Developing marketing strategies that incorporate interactive and playful elements to attract and retain customers.
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