The Pepsi Gametime Fridge TV Keeps Drinks Close While Watching Football
Laura McQuarrie — August 18, 2022 — Marketing
References: rules.gselive & prnewswire
Football season will be starting soon and Pepsi wants to make the at-home watching experience as comfortable and convenient for fans as possible with its Pepsi Gametime Fridge TV. Pepsi knows that even being out of eyesight of the TV for a moment could cause fans to miss a critical moment of action and the Gametime Fridge TV helps to prevent this by making drinks much more easily accessible.
The branded Gametime Fridge TV with a 55" 4K LED screen and 16-can beverage refrigerator is being given away to one lucky football fan via sweepstakes.
The introduction of the Pepsi Gametime Fridge TV follows the renewal of Pepsi's four-decade partnership with the NFL earlier this year. With this continued partnership and a fridge-TV hybrid, the brand wants to remind football fans that the experience is #BetterWithPepsi.
The branded Gametime Fridge TV with a 55" 4K LED screen and 16-can beverage refrigerator is being given away to one lucky football fan via sweepstakes.
The introduction of the Pepsi Gametime Fridge TV follows the renewal of Pepsi's four-decade partnership with the NFL earlier this year. With this continued partnership and a fridge-TV hybrid, the brand wants to remind football fans that the experience is #BetterWithPepsi.
Trend Themes
1. Hybrid Appliances - Combining different home appliances creates new opportunities for brands to offer innovative and functional devices.
2. Enhanced Fan Experience - Providing functional devices or services that enhance the user's experience while following their passion can create a loyal and engaged fan base for brands.
3. Gamification Marketing - Using contests or giveaways to promote products while engaging with the customer at the same time can lead to a successful marketing campaign.
Industry Implications
1. Consumer Electronics - Developing and marketing innovative devices for consumers' entertainment needs can optimize sales for consumer electronic brands.
2. Beverage - Partnering with sporting or entertainment companies to promote drinks during events activity can significantly increase revenue for beverage brands.
3. Marketing and Advertising - Offering interactive and engaging campaigns can create loyal and engaged audiences while also promoting products for marketing and advertising agencies.
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