This Vibrant Ice Cream Branding Reveals Stories in the Form of Images
Mishal Omar — October 25, 2016 — Lifestyle
References: kaylaraedohmen & packagingoftheworld
This vibrant ice cream branding was designed by Kayla Dohmen for the concept ice cream brand 'Marco Polo.'
In creating the packaging for the ice cream, the artist decided to focus on evoking a sense of adventure for those who are seeking to purchase the food product. Each individual flavor features illustrations that are inspired by its colors. With imagery that represents various outdoor adventures such as diving, hot air ballooning and landing on the moon, the vibrant ice cream branding is anything but forgettable. The concept brand's catchphrase is unsurprisingly "Crave an Adventure."
The artist behind this concept brand understands the importance of eye-catching imagery when it comes to capturing the attention of consumers.
In creating the packaging for the ice cream, the artist decided to focus on evoking a sense of adventure for those who are seeking to purchase the food product. Each individual flavor features illustrations that are inspired by its colors. With imagery that represents various outdoor adventures such as diving, hot air ballooning and landing on the moon, the vibrant ice cream branding is anything but forgettable. The concept brand's catchphrase is unsurprisingly "Crave an Adventure."
The artist behind this concept brand understands the importance of eye-catching imagery when it comes to capturing the attention of consumers.
Trend Themes
1. Adventure-inspired Imagery - Creating packaging and branding that incorporates adventure-inspired illustrations to evoke a sense of excitement and curiosity among consumers.
2. Unique Flavor Pairings - Experimenting with unexpected and unique flavor pairings in ice cream to capture the attention of consumers and differentiate from traditional flavors.
3. Interactive Packaging - Designing packages that incorporate interactive elements such as stories or games to create a memorable experience for consumers and drive engagement.
Industry Implications
1. Food and Beverage - Creating unique flavor combinations and innovative packaging in the ice cream industry to appeal to adventurous consumers.
2. Marketing and Branding - Providing creative and unique branding solutions that leverage storytelling and interactive design to increase consumer engagement.
3. Retail and Consumer Goods - Designing memorable packaging and product experiences to increase sales and differentiate from competitors in the crowded consumer goods market.
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