Tofurky's Packaging Urges Action for the Environment
Laura McQuarrie — June 10, 2021 — Eco
References: thedieline
Tofurky is known for producing affordable and vegan-friendly alternatives to meat, and some of its newest colorful meatless packaging shares eye-catching messages about the climate crisis. The brand's plant-based burgers are packaged with bold text that poses questions like "Can a burger save the world?" or urges people to take action by calling their local representatives. As well as including phone numbers that consumers can call to have their voice heard, Tofurky also included QR codes on the packaging designs that help to share more information about how people can make a difference for the benefit of the environment.
Beyond creating products that have a low impact on the environment, entire branding and packaging schemes are now being developed to underline the importance of taking action against the climate crisis.
Beyond creating products that have a low impact on the environment, entire branding and packaging schemes are now being developed to underline the importance of taking action against the climate crisis.
Trend Themes
1. Climate-conscious Packaging - Companies are creating packaging designs to emphasize taking action against the climate crisis.
2. Interactive Packaging - QR codes on packaging designs are being used to share more information with consumers and encourage environmentally-friendly action.
3. Messaging on Packaging - Companies are using bold text to pose questions and encourage action for the benefit of the environment.
Industry Implications
1. Food Packaging - Food packaging companies have an opportunity to develop climate-conscious packaging designs that encourage consumers to take action.
2. Branding and Advertising - Brands can use their packaging and messaging to underline their commitment to climate consciousness and encourage environmentally-friendly action.
3. Environmental Activism - Environmental organizations and activism groups can partner with companies to create packaging designs that encourage climate-conscious action.
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