Joana Vasconcelos' Pavilion at the Venice Biennale 2013 is Surreal
Laura McQuarrie — June 7, 2013 — World
References: joanavasconcelos & e-flux
Joana Vasconcelos' installation at the Venice Biennale 2013 is an etherial blue-hued interior illuminated by strings of fairy lights. The magical Portugese Pavilion entitled 'Trafaria Praia' examines similarities between Lisbon and Venice and their role in shaping "European worldview during the Middle Ages and the Renaissance." The two cities share three common elements: water, navigation and ships.
The pavilion is modeled after a ship, bringing in elements from each city like skylines, architecture and commonly used materials like tiles. The interior is draped with soft fabrics and glowing blue hues that would make visitors feel like they are floating among the beautiful ruins of a sunken ship. The experience is surreal and a wonderful tribute to two influential and iconic cities.
Photo credit: Artsy
The pavilion is modeled after a ship, bringing in elements from each city like skylines, architecture and commonly used materials like tiles. The interior is draped with soft fabrics and glowing blue hues that would make visitors feel like they are floating among the beautiful ruins of a sunken ship. The experience is surreal and a wonderful tribute to two influential and iconic cities.
Photo credit: Artsy
Trend Themes
1. Blue-hued Interior Design - Disruptive innovation opportunity: Explore new ways to incorporate ethereal blue hues into interior design to create a magical and immersive experience.
2. Exploring Cultural Similarities - Disruptive innovation opportunity: Identify and celebrate common elements and cultural similarities between different cities to create immersive and interactive art installations.
3. Nautical-inspired Installations - Disruptive innovation opportunity: Combine elements of water, navigation, and ships to create unique and engaging art installations that transport viewers to a different realm.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Develop new materials and lighting techniques to create ethereal and immersive interior spaces inspired by art installations.
2. Tourism and Travel - Disruptive innovation opportunity: Create immersive and interactive experiences that celebrate the cultural similarities between different cities as a way to attract and engage tourists.
3. Art and Exhibition - Disruptive innovation opportunity: Explore new ways to combine elements of different cities and cultures in art installations to create thought-provoking and visually stunning exhibitions.
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