The Swift Fine Foods Cook Republic Vegan Ready Meals are Tasty
Michael Hemsworth — September 29, 2020 — Marketing
References: swiftfinefoods & talkingretail
The Swift Fine Foods Cook Republic vegan ready meals are a new offering from the Ireland-based brand that are focused on delivering convenient foods that are suitable for the lifestyle of consumers looking to avoid animal ingredients.
The meals come in four varieties including Black & Red Lentil Casserole, Tofu, Garlic & Bon Choy Noodles, Cauliflower & Chickpea Tagine and Roast Aubergine & Couscous. The meals are available now at 5,280 stores now thanks to listings in Costcutter, Nisa, Mace, SuperValu and Centra.
National Accounts Manager UK & Ireland Eddie Warke spoke on the Swift Fine Foods Cook Republic vegan ready meals saying, "We pride ourselves on quality and are excited to launch the meals into the UK market. Everything we do is anchored in research and insight, so we’re confident these products will be well received by a wide range of customers, from vegans and vegetarians, to the growing number of flexitarians who are making a conscious effort to cut down on their meat consumption.”
The meals come in four varieties including Black & Red Lentil Casserole, Tofu, Garlic & Bon Choy Noodles, Cauliflower & Chickpea Tagine and Roast Aubergine & Couscous. The meals are available now at 5,280 stores now thanks to listings in Costcutter, Nisa, Mace, SuperValu and Centra.
National Accounts Manager UK & Ireland Eddie Warke spoke on the Swift Fine Foods Cook Republic vegan ready meals saying, "We pride ourselves on quality and are excited to launch the meals into the UK market. Everything we do is anchored in research and insight, so we’re confident these products will be well received by a wide range of customers, from vegans and vegetarians, to the growing number of flexitarians who are making a conscious effort to cut down on their meat consumption.”
Trend Themes
1. Plant-based Convenience Meals - Opportunity for food manufacturers to develop and market ready-to-eat plant-based meals that meet the needs of consumers looking for convenient and healthy meal options.
2. Flexitarian Diet - Opportunity for food companies to cater to the growing number of consumers who are looking to reduce their meat consumption by offering meat-free meal options.
3. Retail Expansion of Vegan Products - Opportunity for vegan food brands to expand their retail distribution and reach new customers in a broader market.
Industry Implications
1. Food Manufacturing - Food manufacturers can leverage the demand for plant-based and flexitarian meal options to create new product lines and tap into a growing market.
2. Grocery Retail - Grocery retailers can expand their product offerings to include more vegan and plant-based meal options to meet the growing demand from consumers looking for alternative dietary choices.
3. Vegan Food Manufacturing - Vegan food brands can expand their reach and growth by partnering with retailers and creating new products that cater to the growing demand for plant-based and meat-free meal options.
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