The Meatless Farm Ready Meals Come in Five Options
Michael Hemsworth — June 3, 2022 — Marketing
References: meatlessfarm & foodbev
Adopting a plant-based lifestyle just got a little easier thanks to the new Meatless Farm ready meals that offer premium recipes with no meat in the mix. The meals come in five chilled and frozen recipes to choose from, which are each crafted with ample plant-based protein and feature a varying degree of spiciness. The products are arriving in the UK starting July 11, 2022 where consumers can pick them up at Morrisons locations for £3 each.
UK Managing Director Michael Hunter spoke on the new Meatless Farm ready meals saying, "The launch of our new range of ready meals takes Meatless Farm into a brand-new category in the supermarkets and will provide more people with the fuss-free tea they want."
UK Managing Director Michael Hunter spoke on the new Meatless Farm ready meals saying, "The launch of our new range of ready meals takes Meatless Farm into a brand-new category in the supermarkets and will provide more people with the fuss-free tea they want."
Trend Themes
1. Plant-based Ready Meals - Opportunity for food companies to offer more plant-based ready meals to meet the growing demand for meat-free options.
2. Spice Level Personalization - Innovative ready meal companies can offer customization by creating different spice levels to cater to the diverse tastes of consumers.
3. Chilled and Frozen Meal Options - Advancements in packaging technology can enable food companies to offer convenient and cost-effective chilled and frozen meal options to the consumers.
Industry Implications
1. Food Retail - Supermarkets can boost their sales by stocking plant-based ready meals to cater to the growing demand for such products.
2. Food Delivery - Online food delivery platforms can expand their offerings by partnering with ready meal companies to provide more plant-based options to customers.
3. Food Packaging - Innovations in food packaging technology can enable companies to offer more chilled and frozen meal options, thereby making it easier for consumers to adopt a plant-based lifestyle.
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