The Co-op Gro Range Includes Over 35 Meat-Free Products
Michael Hemsworth — January 8, 2020 — Lifestyle
The Co-op Gro range has been launched as an exclusive line of vegan-friendly meal solutions for consumers seeking a convenient yet flavorful option for breakfast, lunch or dinner. The range includes more than 35 meat-free varieties that will be available at 2,000 Co-op locations as well as up to 4,000 independent retailers via the brand's wholesale operation, Nisa. The lineup includes chili con carne, sticky toffee pudding, a vegan steak bar and a Kashmiri pizza, amongst others.
CEO of Co-operative Food Jo Whitfield spoke on the new Co-op Gro range saying, "At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements. We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience. Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”
CEO of Co-operative Food Jo Whitfield spoke on the new Co-op Gro range saying, "At Co-op, we make it easier to get products when you need them and we stay close to our customers changing requirements. We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience. Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”
Trend Themes
1. Plant-based Convenience - The Co-op Gro range offers vegan meal solutions that cater to consumers seeking convenient and flavorful options for plant-based meals.
2. Expanding Vegan Offerings - The launch of the Co-op Gro range with over 35 meat-free varieties reflects the increasing demand and popularity of vegan products in the market.
3. Online Ordering and Delivery - The brand's online services provide fast home deliveries, tapping into the growing consumer preference for convenience and accessibility.
Industry Implications
1. Grocery Retail - The Co-op Gro range presents an opportunity for grocery retailers to expand their plant-based offerings and meet the rising demand for vegan products.
2. Food Manufacturing - Food manufacturers can explore the development of innovative vegan meal solutions to cater to the growing plant-based market.
3. Food Delivery Services - Food delivery services can leverage the trend of online ordering and home deliveries to provide convenient access to vegan meal options.
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