The Benecol Vanilla Yogurt Drink is Flavorful and Functional
Michael Hemsworth — November 21, 2020 — Marketing
The Benecol vanilla yogurt drink is a new limited-edition dairy product created by the Raisio-owned brand as a product for consumers who are looking to support their overall health and nutritional needs. The product is positioned to help lower the cholesterol of the consumer and is thus perfect for those looking to lead a healthier daily lifestyle by making positive changes to their diet. The product is being launched in the UK, and features two grams of plant stanols that are reported to help lower cholesterol levels by 7-10% in three weeks.
Brand and Activation Manager at Raisio Jennifer Coates spoke on the new Benecol vanilla yogurt drink saying, "Benecol has been encouraging the nation to make small, simple switches to lower their cholesterol for 25 years and we’re pleased to be able to celebrate this milestone by offering our consumers a new flavor of our popular yogurt drinks. We are very proud of our great-tasting portfolio which is shown to lower cholesterol and hope to continue to add new innovative products to the range over the next 25 years to come.”
Brand and Activation Manager at Raisio Jennifer Coates spoke on the new Benecol vanilla yogurt drink saying, "Benecol has been encouraging the nation to make small, simple switches to lower their cholesterol for 25 years and we’re pleased to be able to celebrate this milestone by offering our consumers a new flavor of our popular yogurt drinks. We are very proud of our great-tasting portfolio which is shown to lower cholesterol and hope to continue to add new innovative products to the range over the next 25 years to come.”
Trend Themes
1. Cholesterol-lowering Foods - Opportunity for developing more food and beverage products that can effectively reduce cholesterol levels and promote better health.
2. Functional Dairy Products - Potential for creating dairy-based products that not only provide nutrition but also offer additional health benefits for consumers.
3. Plant Stanol-enriched Products - Market potential for developing various food and beverage products fortified with plant stanols to help lower cholesterol and cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in developing healthier food and beverage options that prioritize cholesterol reduction and overall well-being.
2. Dairy - Potential for dairy industry to expand its product offerings with functional beverages and foods that target specific health concerns like cholesterol management.
3. Nutraceuticals - Opportunity for nutraceutical companies to develop cholesterol-lowering products by incorporating plant stanols into their formulations for improved efficacy.
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