Asics & Mind are Inspiring Movement & Mood Boosting in the City
Laura McQuarrie — September 1, 2021 — Lifestyle
References: asics & campaignlive
Asics and mental health charity Mind are turning the streets of Retford in Nottinghamshire into an urban gym to inspire people to move their bodies and better their minds. After a challenging few years, Asics found that Nottinghamshire is the English county where people rated their mental state the lowest, with 80% of people saying they'd benefit from a mental boost.
To motivate residents to improve themselves, physically and mentally, the partnering companies are inviting people to participate in movement initiatives like exercise pop-ups. Using the Asics mind uplifter tool, people can measure their state of mind before and after a 20-minute exercise circuit. Data collected from this tool will feed into a live global study that shows the positive impact of sports on the collective mood of global cities.
To motivate residents to improve themselves, physically and mentally, the partnering companies are inviting people to participate in movement initiatives like exercise pop-ups. Using the Asics mind uplifter tool, people can measure their state of mind before and after a 20-minute exercise circuit. Data collected from this tool will feed into a live global study that shows the positive impact of sports on the collective mood of global cities.
Trend Themes
1. Urban Fitness Initiatives - Asics and Mind are creating urban fitness initiatives to improve physical and mental well-being.
2. Mind-body Connection - Asics mind uplifter tool is showcasing the positive impact of exercise on mental health.
3. Social & Data-driven Workouts - Asics and Mind are creating social and data-driven workouts to encourage exercise and improve mental health.
Industry Implications
1. Sportswear - Sportswear companies can explore opportunities to create products that encourage both physical and mental well-being, like Asics and Mind.
2. Mental Health - Mental health organizations can explore partnerships with fitness companies to promote the benefits of exercise on mental health, like Mind and Asics.
3. Digital Health - Digital health companies can explore the development of mental health and fitness apps that collect data and provide social support, like Asics mind uplifter tool.
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