Samsung's Wellness Gym is "Designed for Life, Not Just Working Out"
Laura McQuarrie — October 28, 2021 — Lifestyle
References: foodanddrinktechnology
Samsung is introducing a wellness gym pop-up in London with the aid of mental health advocate and broadcaster Katie Piper to provide a destination that's "designed for life, not just working out."
Knowing that a high percentage of people find gym experiences intimidating, Samsung created a safe space to eliminate "gym-timidation." The Galaxy Life Gym hosts uplifting, mood-boosting experiences that help people take ownership of health and wellness on their own terms. Equipped with a Samsung Galaxy Watch4, guests will get to monitor their heart rate and see the calories they've burned. There are four zones that people can move through on-site: the Weight(less) zone, the Joy room, the Groove room and the Burger bar, which offers multi-colored burgers, salads and smoothies.
Knowing that a high percentage of people find gym experiences intimidating, Samsung created a safe space to eliminate "gym-timidation." The Galaxy Life Gym hosts uplifting, mood-boosting experiences that help people take ownership of health and wellness on their own terms. Equipped with a Samsung Galaxy Watch4, guests will get to monitor their heart rate and see the calories they've burned. There are four zones that people can move through on-site: the Weight(less) zone, the Joy room, the Groove room and the Burger bar, which offers multi-colored burgers, salads and smoothies.
Trend Themes
1. Wellness Pop-ups - More brands can create pop-ups that provide safe and uplifting wellness experiences to people who find traditional gyms intimidating.
2. Personalized Fitness - Technology and personal health tracking can be used to provide guests with personalized fitness experiences that cater to their individual preferences.
3. Mental Health-focused Fitness - Fitness experiences that prioritize mental health, including stress-reducing activities and mood-boosting exercises, can appeal to consumers looking for a holistic approach to wellness.
Industry Implications
1. Fitness and Wellness - Gyms and fitness centers can incorporate elements of wellness pop-ups to cater to customers who feel intimidated by traditional gym experiences.
2. Hospitality - Hotels and resorts can create their own wellness pop-ups to offer guests unique, personalized fitness experiences during their stay.
3. Consumer Technology - Consumer tech companies can develop products and services that integrate health tracking and mental health-focused fitness features, like Samsung's Galaxy Watch4.
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