ASICS and Brian Cox Present the 'ASICS Desk Break'
Debra John — September 26, 2024 — Social Good
References: asics & marketing-interactive
ASICS, in partnership with actor Brian Cox, has introduced the 'ASICS Desk Break' campaign, aiming to encourage office workers to prioritize movement during the workday for better mental health. As businesses "increasingly transition employees back into offices, this campaign seeks to inspire workers to step away from their desks and remain active throughout the day."
Drawing on a global study and the 'ASICS Desk Break Experiment' conducted with Dr. Brendon Stubbs, the findings reveal that "mental health begins to decline after two hours of continuous desk work." In response, the campaign features a public service announcement urging employees to take movement into their own hands and take short breaks to facilitate better wellness and mental health. Furthermore, ASICS has introduced the 'Desk Break Clause,' which grants workers the right to 15-minute movement breaks.
This initiative aligns with ASICS’ commitment to promoting physical well-being, further strengthening its position as a leader in the active lifestyle sector.
Image Credit: ASICS
Drawing on a global study and the 'ASICS Desk Break Experiment' conducted with Dr. Brendon Stubbs, the findings reveal that "mental health begins to decline after two hours of continuous desk work." In response, the campaign features a public service announcement urging employees to take movement into their own hands and take short breaks to facilitate better wellness and mental health. Furthermore, ASICS has introduced the 'Desk Break Clause,' which grants workers the right to 15-minute movement breaks.
This initiative aligns with ASICS’ commitment to promoting physical well-being, further strengthening its position as a leader in the active lifestyle sector.
Image Credit: ASICS
Trend Themes
1. Office Wellness Initiatives - Companies are increasingly focusing on wellness programs that prioritize physical activity to enhance employee well-being and productivity.
2. Celebrity-endorsed Health Campaigns - Leveraging celebrity talents like Brian Cox for health-focused campaigns creates engaging content that resonates strongly with a broad audience.
3. Mental Health Awareness in Workspaces - Highlighting the correlation between prolonged desk work and mental health decline drives the adoption of policies that support regular movement breaks.
Industry Implications
1. Corporate Wellness Programs - The rise of initiatives like the 'ASICS Desk Break' highlights the growing importance of comprehensive wellness programs in the corporate sector.
2. Athletic Apparel - Brands like ASICS are capitalizing on the demand for functional and stylish athletic wear designed for both office and leisure activities.
3. Mental Health Services - Campaigns focused on workplace mental health underscore the critical role of psychological services in supporting corporate employees.
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