NYX's Ultimate Queen Collection is Designed for Melanated Skin
Elena Rahman — February 7, 2022 — Fashion
References: nyxcosmetics & happi
NYX Professional Makeup unveiled its Ultimate Queen Collection, designed specifically for makeup wearers from Black, Indigenous, and People of Color (BIPOC) communities. The collection features a new palette with pro-curated colors, such as deep browns, royal golds, and deep burgundy shapes.
The chosen colors for the palette are designed to act as neutrals on melanated skin tones. NYX's inclusive makeup palette boasts a regal theme. The beauty brand partnered with influencer and Black artist Kendra Dandy to harness royal inspiration. Together, the team designed a limited-edition packaging that champions the brand's commitment to Artistry for All.
In addition to the palette launch, NYX is rolling out initiatives to spotlight the Black creator community throughout February, which marks Black History Month.
Image Credit: NYX Professional Makeup
The chosen colors for the palette are designed to act as neutrals on melanated skin tones. NYX's inclusive makeup palette boasts a regal theme. The beauty brand partnered with influencer and Black artist Kendra Dandy to harness royal inspiration. Together, the team designed a limited-edition packaging that champions the brand's commitment to Artistry for All.
In addition to the palette launch, NYX is rolling out initiatives to spotlight the Black creator community throughout February, which marks Black History Month.
Image Credit: NYX Professional Makeup
Trend Themes
1. Inclusive Makeup Palettes - Beauty brands can create inclusive makeup palettes with pro-curated colors designed specifically for Black, Indigenous, and People of Color (BIPOC) communities.
2. Melanated Skin-tone Neutrals - Creating makeup palettes with colors that act as neutrals specifically for melanated skin-tones presents a disruptive innovation opportunity for beauty brands.
3. Spotlighting Black Creators - Beauty brands can focus on spotlighting Black creators and their art in initiatives and campaigns throughout the year in addition to Black History Month.
Industry Implications
1. Beauty - Beauty industry has an opportunity to create more inclusive makeup palettes designed specifically for Black, Indigenous, and People of Color (BIPOC) communities.
2. Fashion - The fashion industry can make strides towards inclusivity by partnering with BIPOC creators to design limited-edition packaging for makeup collections.
3. Marketing - Marketing industry can spotlight the stories and artistry of BIPOC creators in initiatives and campaigns to promote representation and inclusivity.
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