Unspiked Revisits CANN's Core Flavors Without Cannabis Infusions
Laura McQuarrie — May 21, 2021 — Lifestyle
References: shop.drinkcann & bevnet
CANN's vibrant beverage range contains a variety of social tonics that play with CBD and THC but CANN Unspiked is free from THC, CBD or other functional ingredients. These low-calorie refreshments revisit the brand's core flavors, Lemon Lavender, Grapefruit Rosemary and Blood Orange Cardamom, but without the cannabis infusions. The beverages boast up to 35 calories per can and a touch of sweetness that comes from agave nectar.
The bold and refreshing canned drinks play with herbaceous and citrus flavors to create depth of flavor and complexity but the beverages are approachable and inviting in terms of their look.
While the brand's existing portfolio focuses on providing a buzz without alcohol, Unspiked centers on pure refreshment and low-calorie flavor so that there's something for everyone to enjoy at a social gathering.
The bold and refreshing canned drinks play with herbaceous and citrus flavors to create depth of flavor and complexity but the beverages are approachable and inviting in terms of their look.
While the brand's existing portfolio focuses on providing a buzz without alcohol, Unspiked centers on pure refreshment and low-calorie flavor so that there's something for everyone to enjoy at a social gathering.
Trend Themes
1. Low-calorie Social Beverages - Opportunity to create new lines of non-alcoholic, low calorie drinks with unique and refreshing flavor profiles.
2. Cbd/thc-free Beverages - Opportunity to target a wider audience with new lines of beverages that do not contain CBD or THC but still boast unique and fun flavor profiles.
3. Approachable Yet Complex Flavors - Opportunity to experiment with herbaceous and citrus flavor profiles that are complex yet approachable for a wider range of consumers.
Industry Implications
1. Beverage Industry - Opportunity for the beverage industry to expand their portfolio and create new lines of refreshing low-calorie beverages with unique flavor profiles.
2. Cannabis Industry - Opportunity for cannabis beverage companies to create new lines of THC and CBD-free beverages that still retain their innovative and approachable branding and packaging.
3. Social Gathering Industry - Opportunity for companies that cater to social gatherings such as events and conferences to offer a wider range of non-alcoholic, low-calorie beverages with unique flavor profiles that appeal to a larger audience.
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