'IT RAN' is a Unique Magazine That Features No Editorials or Articles
Laura McQuarrie — June 8, 2016 — Marketing
'IT RAN' is a unique magazine in Canada that will print only advertisements and no editorials or articles.
For a fee of $500, the advertisement-only magazine will print any type of ad, with no questions asked. The magazine is designed to be a spot where any advertiser can run an ad that they've previously had trouble getting published for one reason or another. As of now, IT RAN is now accepting submissions for its first issue, which will launch in the fall.
All of the money that's used to purchase full-page ads in IT RAN will go towards Canada's National Advertising Benevolent Society, which is described as a support system for "all Canadian professionals in the marketing and communications industry facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties."
For a fee of $500, the advertisement-only magazine will print any type of ad, with no questions asked. The magazine is designed to be a spot where any advertiser can run an ad that they've previously had trouble getting published for one reason or another. As of now, IT RAN is now accepting submissions for its first issue, which will launch in the fall.
All of the money that's used to purchase full-page ads in IT RAN will go towards Canada's National Advertising Benevolent Society, which is described as a support system for "all Canadian professionals in the marketing and communications industry facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties."
Trend Themes
1. All-advertisement Magazines - Opportunity to disrupt traditional magazine industry and offer a new advertising platform.
2. Alternative Advertising Formats - Expanding the possibilities of unconventional advertising beyond digital platforms.
3. Charitable Advertising - Increasing support for organizations through advertising and innovative campaigns.
Industry Implications
1. Advertising - Offering a new advertising platform to reach audiences.
2. Magazine Publishing - Opportunity to disrupt traditional editorial magazines and offer a new model for publishers.
3. Non-profit - Innovative fundraising opportunities through advertising, integrating two seemingly unrelated industries.
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