Fox's Favourites Crunch Creams Come in Two New Flavors
Michael Hemsworth — June 18, 2024 — Marketing
References: fbc-uk & grocerytrader
Fox's Favourites Crunch Creams are making their way to retailers in the UK in two new flavors to provide consumers with a decidedly simple way to enjoy a familiar dessert flavor.
The product will come in the new Salted Caramel price-marked pack and Cherry Bakewell flavors, which both feature crispy biscuits with creamy filling on the interior This positions the treats as the perfect alternative to conventional desserts for consumers to pick up when convenience and flavor is of the utmost importance.
Trade Marketing Director at FBC UK Colin Taylor spoke on the new Fox's Favourites Crunch Creams saying, "We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand. Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.”
The product will come in the new Salted Caramel price-marked pack and Cherry Bakewell flavors, which both feature crispy biscuits with creamy filling on the interior This positions the treats as the perfect alternative to conventional desserts for consumers to pick up when convenience and flavor is of the utmost importance.
Trade Marketing Director at FBC UK Colin Taylor spoke on the new Fox's Favourites Crunch Creams saying, "We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand. Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.”
Trend Themes
1. Dessert-inspired Cookies - Fox's new flavors mimic popular desserts, highlighting a trend where consumers seek convenient yet indulgent treats.
2. Flavor Innovation - The introduction of unique flavor profiles like Salted Caramel and Cherry Bakewell reveals a growing preference for novel and exciting taste experiences.
3. Premium Packaging - The use of price-marked packs for these dessert-inspired cookies suggests increased consumer interest in value-added packaging solutions.
Industry Implications
1. Snack Foods - The evolution of sandwich cookies with dessert-inspired flavors demonstrates an expanding market within the snack industry.
2. Retail - The anticipation of capturing new shoppers with limited-edition products points to trends in retail innovation and marketing strategies.
3. Food Manufacturing - The creation of modernized flavor profiles highlights significant developments in the food manufacturing sector, particularly within sweet baked goods.
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