Diet Coke's 'ReTweets of Love' is a Series of Twitter Art from Fan Tweets
Laura McQuarrie — September 5, 2015 — Marketing
References: twitter & prexamples
In order to engage fans both online and on the street in a fun way, Diet Coke commissioned artists to create original Twitter art from fan tweets.
The 'ReTweet of Love' changes text-based messages like "Bring me a diet coke with my name on it and I’ll basically marry you #dietcokelove" into artful illustrations in the brand's iconic color scheme.
As well as being able to see the unique Twitter art billboards displayed in heavily trafficked places like Times Square in New York, the artful illustrations will also soon be found in print magazine ads. On top of featuring each love note to the brand, each piece of art includes the tag of the individual who submitted it, giving the campaign authenticity and feeding a social media user's desire for recognition.
The 'ReTweet of Love' changes text-based messages like "Bring me a diet coke with my name on it and I’ll basically marry you #dietcokelove" into artful illustrations in the brand's iconic color scheme.
As well as being able to see the unique Twitter art billboards displayed in heavily trafficked places like Times Square in New York, the artful illustrations will also soon be found in print magazine ads. On top of featuring each love note to the brand, each piece of art includes the tag of the individual who submitted it, giving the campaign authenticity and feeding a social media user's desire for recognition.
Trend Themes
1. Branded User-generated Content - Opportunity for brands to engage customers by turning their online messages into offline artful illustrations.
2. Social Media Advertising - Opportunity for brands to leverage social media user-generated content for in-person advertising and promotional campaigns.
3. Interactive Billboards - Opportunity for brands to create memorable and engaging experiences for consumers through interactive and visually striking billboards.
Industry Implications
1. Advertising - Advertising agencies can offer services to help brands create visually stunning campaigns and transform user-generated content into artful illustrations.
2. Social Media - Social media companies can incorporate features that allow brands and users to create and share branded art and illustrations on their platforms.
3. Outdoor Advertising - Outdoor advertising companies can offer interactive and visually striking billboards as a way to attract and retain customers in an increasingly digital world.
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