Charmin Created Digital Assets in the Form of "Non-Fungible Toilet Paper"
Laura McQuarrie — March 26, 2021 — Marketing
NFTs (non-fungible tokens) are suddenly selling for millions of dollars and Charmin is tapping into the ever-growing demand for digital assets with Non-Fungible Toilet Paper or "NFTP," as the brand calls it There are five virtual roll designs that are up for auction on Rarible and the NFTP comes with a physical display that can be used to accent bathrooms.
All proceeds from the sales of Charmin's Non-Fungible Toilet Paper will go towards supporting Direct Relief. As it stands, the highest bids for the digital assets are well over $4,400.
NFTs appeal to brands that are tapped into Internet culture and aside from supporting brand-building, the cryptocurrency collectibles have the potential to satisfy the desires for exclusivity and ownership.
All proceeds from the sales of Charmin's Non-Fungible Toilet Paper will go towards supporting Direct Relief. As it stands, the highest bids for the digital assets are well over $4,400.
NFTs appeal to brands that are tapped into Internet culture and aside from supporting brand-building, the cryptocurrency collectibles have the potential to satisfy the desires for exclusivity and ownership.
Trend Themes
1. NFT Brand Activism - The trend of using NFTs for brand activism and charitable causes, like Charmin's Non-Fungible Toilet Paper that supports Direct Relief.
2. Virtual Product Offerings - The trend of creating digital assets, like Charmin's Non-Fungible Toilet Paper, to offer alongside physical products or as standalone virtual offerings.
3. Nfts in Unexpected Industries - The trend of incorporating NFTs into industries, like Charmin's toilet paper, that may not have initially seemed compatible with cryptocurrency collectibles.
Industry Implications
1. Consumer Goods - Consumer goods companies can explore virtual offerings, like Charmin's Non-Fungible Toilet Paper, to enhance their brand and tap into NFT markets while supporting charitable causes.
2. Non-profits - Non-profit organizations can explore creating NFTs that directly support their causes, as Charmin's Non-Fungible Toilet Paper auctions are supporting Direct Relief.
3. Art and Collectibles - The art and collectibles industry can explore incorporating unexpected elements, such as virtual toilet paper, into their offerings to attract a wider range of collectors and boost sales.
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